Fundamentals of Media (AIMC 334)

• College: College of Business
• Department: Marketing
• Credit Hours: 3
• This course has a lecture with 3 hours.

An introductory examination of the advertising/IMC media industry with particular emphasis on the individual media themselves. Focuses on understanding the role of, examining the structure and operation of, and gaining a working knowledge of the use of the individual media. Project assignments focus on analysis and application of space/time rates and research data pertaining to the individual media. Prerequisites: AIMC 222. Typically Offered Fall only.