Advertising/IMC Management (AIMC 486)

• College: College of Business
• Department: Marketing
• Credit Hours: 3
• This course has a lecture with 3 hours.

Problems of advertising/IMC management from viewpoint of national, international or regional advertiser, or advertising agency. Includes principles of management, organization, preparation and presentation of advertising plans, budget and cost controlled, agency relations, personnel management and evaluations of effectiveness. Prerequisites: AIMC majors with senior status, or instructor permission. Typically Offered Fall only.