Advertising/IMC Campaigns (AIMC 488)

• College: College of Business
• Department: Marketing
• Credit Hours: 3
• This course has a lecture with 3 hours.

Includes the development of a complete advertising plan, including primary and secondary market research, creative strategy, media strategy and planning, message pre-testing, sales promotion, and push/pull campaign strategy. Presentation of campaign required. Prerequisites: AIMC 312, AIMC 324, AIMC 334 and Advertising majors only.Typically Offered Fall only.