Ferris Course Catalog

Auto Marketing-Distribution 1 (AMGT 301)

  • College: Coll of Engineering Technology
  • Department: Automotive
  • Credit Hours: 4
  • This course has a lecture with 4 hours.

Focuses on evolution of automotive product distribution in the U.S., the development of aftermarket channels, marketing, demographics, and the global nature of the industry. Includes an overview of the evolution of management styles, manufacturing processes, and a discussion of current and future trends. PC software applications applicable to this industry are introduced, including operating systems (Windows), word processing (Word), E-Mail, and Internet access. Typically Offered Fall Semester.

 

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