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ECOM 375

Min credits: 3

Business to Businsess E-Com Mktg

Max credits: 3
A hands-on overview of Business-to-Business E-commerce marketing. Provides proven strategies for increasing profits, customer communications, customer satisfaction and customer loyalty by using the Internet/Intranet/Extranet to supplement face-to-face sales in the Business-to-Business arena.

Requires:

MKTG 321

 

 

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