Bus to Bus E-Commerce MKTG (ECOM 375)

• College: College of Business
• Department: Marketing
• Credit Hours: 3
• This course has a lecture with 3 hours.

A hands-on overview of Business-to-Business E-commerce marketing. Provides proven strategies for increasing profits, customer communications, customer satisfaction and customer loyalty by using the Internet/Intranet/Extranet to supplement face-to-face sales in the Business-to-Business arena. Pre-Requisites:MKTG 321 with a grade of D- or better. Typically Offered On Demand