Ferris Course Catalog

Bus to Bus E-Commerce MKTG (ECOM 375)

  • College: College of Business
  • Department: Marketing
  • Credit Hours: 3
  • This course has a lecture with 3 hours.

A hands-on overview of Business-to-Business E-commerce marketing. Provides proven strategies for increasing profits, customer communications, customer satisfaction and customer loyalty by using the Internet/Intranet/Extranet to supplement face-to-face sales in the Business-to-Business arena. Pre-Requisites:MKTG 321 with a grade of D- or better. Typically Offered On Demand


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