Bus to Con E-Commerce MKTG (ECOM 383)

• College: College of Business
• Department: Marketing
• Credit Hours: 3
• This course has a lecture with 3 hours.

A hands-on overview of Business-to-Consumer E-commerce marketing. Places E-Commerce marketing in perspective as a growing part of the American and global economies; how E-Commerce is being integrated into some going businesses, how it is becoming a complete way of doing business for others, and how to maximize opportunities for success in this fast-changing field. Pre-Requisites:MKTG 321 with a grade of D- or better. Typically Offered On Demand