Ferris Course Catalog
 

ECOM 383

 Min credits: 3

Bus to Consumer E-Com Mktg

 Max credits: 3
A hands-on overview of Business-to-Consumer E-commerce marketing. Places E-Commerce marketing in perspective as a growing part of the American and global economies; how E-Commerce is being integrated into some going businesses, how it is becoming a complete way of doing business for others, and how to maximize opportunities for success in this fast-changing field.

Requires:

MKTG 321

 

 

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