Ferris Course Catalog

Professional Selling (MKTG 231)

  • College: College of Business
  • Department: Marketing
  • Credit Hours: 3
  • This course has a lecture with 3 hours.

Basic course in selling, covering development of a sales personality, sales speech, opening and closing sales, buying motives and sales psychology, organization of sales talk, meeting objectives, suggestive selling, and building a customer following. Sales demonstrations in class are evaluated by both the class and the professor. Pre-Requisites:COMM 121 or COMH 121. Typically Offered Fall, Spring, Summer

 

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