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MKTG 231
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Min credits: |
3 |
Professional Selling
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Max credits: |
3 |
| Basic course in selling, covering development of a sales personality, sales speech, opening and closing sales, buying motives and sales psychology, organization of sales talk, meeting objectives, suggestive selling, and building a customer following. Sales demonstrations in class are evaluated by both the class and the professor. |
Requires:
COMM 121 or COMH 121
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