Ferris Course Catalog

Principles of Marketing (MKTG 321)

  • College: College of Business
  • Department: Marketing
  • Credit Hours: 3
  • This course has a lecture with 3 hours.

Introduction to the basic functions of marketing. Included as topics of study are: consumer behavior, marketing research, marketing planning, physical distribution, selling, promotion, retailing, pricing, wholesaling, purchasing, international marketing, and e-commerce. Pre-Requisites:Sophomore status or higher. Typically Offered Fall, Spring, Summer

 

Search Again

Use the search to find the course(s) that you are looking for.


Ferris State University Catalog
 
Ferris Course Catalog
Learn about a Program Find a Degree Locate a Course
FSU Home Catalog Home Admissions Search