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Consumer Behavior (MKTG 322)
- College: College of Business
- Department: Marketing
- Credit Hours: 3
- This course has a lecture with 3 hours.
A study of the motivational factors influencing purchasing decisions. Emphasis is placed on the psychological, sociological and anthropological factors as they affect consumer decision making. Pre-Requisites:MKTG 321 AND PSYC 150. Typically Offered Fall, Spring, Summer
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