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MKTG 378
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Min credits: |
3 |
Marketing Data Analysis
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Max credits: |
3 |
| Statistical applications of specific marketing problems using market research data. Extensive use of computers to analyze marketing data and coverage of sample and inference procedures (confidence intervals, chi-square, t-tests, and ANOVA). Concentration on both statistical applications and summary report writing. Emphasis to career paths in many areas of marketing management, marketing research, and sales. |
Requires:
STQM 260, MKTG 321
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