Marketing Data Analysis (MKTG 378)

• College: College of Business
• Department: Marketing
• Credit Hours: 3
• This course has a lecture with 3 hours.

Statistical applications of specific marketing problems using market research data. Extensive use of computers to analyze marketing data and coverage of sample and inference procedures (confidence intervals, chi-square, t-tests, and ANOVA). Concentration on both statistical applications and summary report writing. Emphasis to career paths in many areas of marketing management, marketing research, and sales. Pre-Requisites:STQM 260 AND MKTG 321. Typically Offered Fall, Spring