Direct Marketing (MKTG 383)
An introduction to direct marketing with emphasis on database marketing, strategic business planning, importance of the offer, selecting and selling merchandise, business-to-business direct marketing, fundraising, mailing lists, magazines, newspapers, electronic media, co-ops, telemarketing, production, lead generation, direct marketing math, idea development, research, and integrating direct marketing into the overall marketing mix. Pre-Requisites:ADVG 222 AND MKTG 321. Typically Offered Fall, Summer
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