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MKTG 383
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Min credits: |
3 |
Direct Marketing
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Max credits: |
3 |
| An introduction to direct marketing with emphasis on database marketing, strategic business planning, importance of the offer, selecting and selling merchandise, business-to-business direct marketing, fundraising, mailing lists, magazines, newspapers, electronic media, co-ops, telemarketing, production, lead generation, direct marketing math, idea development, research, and integrating direct marketing into the overall marketing mix. |
Requires:
ADVG 222, MKTG 321
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