Ferris Course Catalog

Industrial Marketing (MKTG 410)

  • College: College of Business
  • Department: Marketing
  • Credit Hours: 3
  • This course has a lecture with 3 hours.

Concepts of industrial marketing systems, its products and services, channels, promotion and pricing strategies. Marketing plan development for industrial products and services. Characteristics of industrial customers, market potential, and buying process. Pre-Requisites:MKTG 321. Typically Offered Fall Only


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