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MKTG 441
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Min credits: |
3 |
International Marketing *G
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Max credits: |
3 |
| Focuses on the international marketer's sphere of operation, dwelling particularly on the uncontrollable environmental variables in foreign markets and how they affect the task of international marketing management. In-depth emphasis is placed on how the execution of product strategy, promotion strategy, distribution strategy, and pricing strategy is different from one country to another. The coordination of the marketing mix to achieve a total and effective international marketing program is the underlying objective of this course. |
Requires:
MKTG 321, Senior status
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