| |
MKTG 475
|
Min credits: |
3 |
Product Marketing
|
Max credits: |
3 |
| Focuses on product strategy and the role of the product/brand manager. Subjects covered are opportunity analysis, industry and competitive analysis, pricing, promotion, distribution, strategic plan, and competitive advantage. Expansion, repositioning, new products, or line extension strategies are studied. |
Requires:
MKTG 321 & STQM 260
|
| |
|
|
To locate a course, select a subject from the list below. Course title, description, credits, and requirements are all provided.
|
|
