Product Marketing (MKTG 475)

• College: College of Business
• Department: Marketing
• Credit Hours: 3
• This course has a lecture with 3 hours.

Focuses on product strategy and the role of the product/brand manager. Subjects covered are opportunity analysis, industry and competitive analysis, pricing, promotion, distribution, strategic plan, and competitive advantage. Expansion, repositioning, new products, or line extension strategies are studied. Pre-Requisites:MKTG 321 AND STQM 260 Typically Offered Fall Only