Marketing Strategy (MKTG 476)

• College: College of Business
• Department: Marketing
• Credit Hours: 3
• This course has a lecture with 3 hours.

Developing and executing marketing strategies, programs, audits, and plans. Emphasis on strategic and tactical marketing decisions through highly interactive case studies and presentations that require the application of a variety of analytical frameworks for making strategic marketing decisions. Specific cases leading to comprehensive case analysis, covering areas such as consumer and industrial goods, products and services, and profit and nonprofit organizations, ranging from manufacturers to retailers. Pre-Requisites:Senior Status or Instructor Approval. Typically Offered Spring Only