Ferris Course Catalog
 

MMBA 730

 Min credits: 3

Customer & Market Systems & Analysis

 Max credits: 3
The measurement and analysis of both customer requirements/needs and customer satisfaction/dissatisfaction are considered in the framework of a performance-metric-based management philosophy. The use of survey instruments and focus groups and the tracking and analysis of this data is emphasized. A hands-on project is required that provides practice and demonstrates the mastery of these topics.

Requires:

Graduate status

 

 

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