Public Relations Principle (PREL 240)

• College: College of Business
• Department: Marketing
• Credit Hours: 3
• This course has a lecture with 3 hours.

Nature and function of public relations and how it is applied to build positive relationships for business, government, educational, sports, non-profit and other organizations. Explores the production and use of public relations brochures, news releases, newsletters, audiovisuals, the Internet, special events and other tools. Studies the effective application of these tools to strategic and tactical public relations programs. Pre-Requisites:ENGL 150. Typically Offered Fall, Spring, Summer