Public Relations Tactics\Plans (PREL 342)

• College: College of Business
• Department: Marketing
• Credit Hours: 3
• This course has a lecture with 3 hours.

Strategic application of public relations tools, techniques and tactics in programs designed to develop and strengthen positive relationships with an organization's publics. Strategic planning processes will be applied to employee, community, media, government, marketing, investor and other tactical programs designed to achieve clearly-defined public relations objectives. Pre-Requisites: PREL 341 or consent of instructor. Typically Offered Spring only.