Rec Sports-Athletic Spec Mktg (RMLS 428)

• College: College of Education-Human Ser
• Department: Recreation, Leisure Serv-Well
• Credit Hours: 3
• This course has a lecture with 3 hours.

Apply marketing principles and theory to recreational sports and athletic market segments of community based recreation sports and athletics, campus recreation and related government owned facilities. Review the current marketing research about these sport and athletic target sectors. Study and apply marketing strategy plans for recreational sports and athletics which will include promotion, fundraising, sponsorship and pricing. Pre-Requisites:MKTG 321 or Instructor approval. Typically Offered Spring Only-Odd Years