Spec Mkg Bus-Athl-Rec Sports (RMLS 428)

• College: College of Education-Human Ser
• Department: Recreation, Leisure Serv-Well
• Credit Hours: 3
• This course has a lecture with 3 hours.

Students will apply various marketing techniques to sport business, athletics, and recreation organizations. Sports industry, techniques and procedures for developing and implementing a sport business marketing plan will be covered. This history, current operating practices and future trends within sport marketing business will be explored. Prerequisites: RMLS 250, RMLS 350, and Junior status or approval by instructor. Typically Offered Spring Only-Odd Years