Advertising/Integrated Marketing Communication (ADV)

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Advertising/Integrated Marketing Communication ADV

Career Path: Arts and Communications, Business, Management, Marketing, and Technology

Required Courses		Credit Hours
BUSINESS CORE
ACCT 201	Principles of Accounting 1	3
ACCT 202	Principles of Accounting 2	3
BLAW 321	Contracts and Sales	3
BUSN 499	Integrating Experience	3
FINC 322	Financial Management 1	3
ISYS 321	Business Information Systems	3
MGMT 301	Applied Management	3
MGMT 370	Quality-Operations Mgmt	3
MKTG 321	Principles of Marketing	3
STQM 260	Introduction to Statistics	3
MAJOR
AIMC 101	Intro to Advertising/IMC	1
AIMC 222	Prin of Advertising/IMC	3
AIMC 301	Advertising/IMC Career Seminar	2
AIMC 312	Layout and Production	3
AIMC 324	Promotional Writing	3
AIMC 334	Fundamentals of Media	3
AIMC 486	Advertising/IMC Management	3
AIMC 488	Advertising/IMC Campaigns	3
MKTG 231	Professional Selling	3
MKTG 322	Consumer Behavior	3
MKTG 425	Marketing Research	3
CONCENTRATIONS (CHOOSE ONE)
Account Manager Concentration
AIMC 375	Bus-to-Bus Advertising/IMC	3
MKTG 434	Advanced Selling	3
*Choose one with advisor approval:	AIMC 491 or Directed Elective	3
*Choose one with advisor approval:	MKTG 375 or MKTG 410 or MKTG 475	3
*Choose one with advisor approval:	AIMC 375 or ECOM 375 or ECOM 383 or MKTG 383 or PREL 240	3
Media Concentration
AIMC 376	Media Strategy and Tactics	3
ECOM 375	Bus to Bus E-Commerce MKTG	3
STQM 200	Intro to Data Mining	3
*Choose one with advisor approval:	AIMC 491 or Directed Elective	3
*Choose one with advisor approval:	ECOM 383 or MKTG 383	3
UNIVERSITY GENERAL EDUCATION
Communication Competence
COMM 121	Fundamentals-Public Speaking	3
ENGL 150	English 1	3
ENGL 250	English 2	3
ENGL 325	Advanced Business Writing	3
Scientific Understanding
Lab Science Elective		4
Science Elective		3-4
Quantitative Skills
MATH 115	Intermediate Algebra	3
*	(If MATH ACT is 24 or higher, substitute a general educatoin elective)
Cultural Enrichment (one at the 200-level or above)
Electives		6
*PHIL	Business Ethics (see advisor)	3
Social Awareness
ECON 221	Principles of Macroeconomics	3
ECON 222	Principles of Microeconomics	3
PSYC 150	Introduction to Psychology	3
COLLEGE OF BUSINESS Additional General Education
General Education Electives		8
Minimum credit hours required:		123-124

Why Choose Advertising/Integrated Marketing Communication?

If you choose to enroll in Advertising/Integrated Marketing Communication as a major, you will be one of a very few select students to receive a degree in advertising/integrated marketing communication from a College of Business. The emphasis of your degree will not be in the creation of advertising copy or illustration, but in developing integrated marketing communication campaigns that effectively convey an organization�s message through the strategic combination of advertising, direct marketing, sales promotion and public relations techniques.

As a graduate of this program, you will be highly sought by companies and/or ad agencies looking for people with a solid grounding in business that are capable of managing client relationships and building marketing success. You will learn such concepts as:

Understanding markets and media

Learning how corporations communicate effectively

Serving as the bridge builder between your organization and the customers who desire to use your organization�s products and services.

The program is based on the idea that there is no substitute for experience. As a student, you become directly involved in the integrated marketing communication and advertising process. You write copy, develop advertising campaigns and create integrated marketing communication strategies. In addition, an internship program allows you to gain on-the-job experience while earning University credit and a paycheck.

Get a Great Job

Advertising/Integrated Marketing Communication is a field that offers an astonishing number and variety of specialized career opportunities. It encompasses all the facets of integrated marketing communication, including general advertising, sales promotion, direct marketing, publicity, trade shows and more. You will find yourself in a very competitive, challenging and rewarding career in this field such as account executives, copywriters, creative directors, managers, media planners and buyers, sales people and researchers. Your career ladder will often lead to high-paying senior management, executive and/or leadership positions.

Admission Requirements

Applicants are expected to meet 3 of the 4 criteria listed below in order to be placed directly into a College of Business bachelor/associate degree program. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean�s Office.

High school GPA of 2.5 (on a 4.0 scale).

English ACT of 16 or higher or SAT of 370 or higher

Math ACT of 19 or higher or SAT of 460 or higher

Reading ACT of 19 or higher

Applicants not meeting the above criteria for direct admissions into a specific COB program, but still meeting Ferris State University admissions criteria, will be placed into the College of Business in the Pre-Business program until they meet the admission criteria for the program into which they desire entrance. Transfer student admission criteria can be found on the transfer student webpage.

Graduation Requirements

The Advertising/Integrated Marketing Communication program at Ferris leads to a bachelor of science degree in business. Graduation requires a minimum 2.0 GPA in the business core classes, in the major classes and overall.

More Information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
Email: MKTG@ferris.edu

The College of Business is accredited by the Association of Collegiate Business Schools and Programs (ACBSP.)
http://www.acbsp.org/p/st/ld/&sid=s1_001