Advertising/Integrated Marketing Communication (AIMC)

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Advertising/Integrated Marketing Communication AIMC

College(s): Business

Required Courses		Credit Hours
Business Core
ACCT 201	Principles of Accounting 1	3
ACCT 202	Principles of Accounting 2	3
BLAW 321	Contracts and Sales	3
BUSN 499	Integrating Experience	3
FINC 322	Financial Management 1	3
ISYS 321	Business Information Systems	3
MGMT 301	Applied Management	3
MGMT 370	Quality-Operations Mgmt	3
MKTG 321	Principles of Marketing	3
STQM 260	Introduction to Statistics	3
Major
AIMC 101	Intro to Advertising/IMC	2
AIMC 300	Principles of Advertising/IMC	3
AIMC 301	Advertising/IMC Career Seminar	2
AIMC 312	Layout and Production	3
AIMC 324	Promotional Writing	3
AIMC 334	Fundamentals of Media	3
AIMC 376	Media Strategy and Tactics	3
AIMC 486	Advertising/IMC Management	3
AIMC 488	Advertising/IMC Campaigns	3
AIMC 491	AIMC Internships	1 - 3
MKTG 231	Professional Selling	3
MKTG 322	Consumer Behavior	3
MKTG 425	Marketing Research	3
Directed Electives
Industry Specific Electives		12
Graphic Design AAS
The associate degree in Graphic Design meets industry specific electives and some General Education requirements. Must have advisor approval.
UNIVERSITY GENERAL EDUCATION
Communication Competence
COMM 121	Fundamentals-Public Speaking	3
ENGL 150	English 1	3
ENGL 250	English 2	3
ENGL 325	Advanced Business Writing	3
Scientific Understanding
Lab Science Elective		4
Science Elective		3-4
Quantitative Skills
MATH 115	Intermediate Algebra	3
*	(If MATH ACT is 24 or higher, substitute a general educatoin elective)
Cultural Enrichment (one at the 200-level or above)
Electives		9
Social Awareness
ECON 221	Principles of Macroeconomics	3
ECON 222	Principles of Microeconomics	3
PSYC 150	Introduction to Psychology	3
COLLEGE OF BUSINESS Additional General Education
General Education Electives		8
Minimum credit hours required:		123-124

Why Choose Advertising/Integrated Marketing Communication?

Ferris' Advertising/Integrated Marketing Communication (AIMC) program is at the forefront of a revolution that's sweeping the advertising industry: using advertising and promotion techniques in concert for maximum effect, rather than applying them separately. Our program is highly regarded by employers because it's one of the first to take this up-to-date approach. And there's another thing they like about Ferris' program. Ferris students have opportunities to apply what they're learning in real-world settings. They can interact directly with industry professionals, engage in projects with real clients, and develop complete integrated marketing communication campaigns which are all reasons Ferris AIMC graduates are highly regarded for being able to "hit the ground running."

Career Opportunities

Ferris' Advertising/Integrated Marketing Communication grads get great jobs. They have careers in the best ad agencies in the country from New York to LA. Fact is, the biggest agency in the U.S. has had more Ferris grads working in its headquarters than from any other university. Some Advertising/Integrated Marketing Communication career options are: advertising manager, account executive, account coordinator, account planner, creative director, copywriter, media planner, media buyer, media sales, traffic coordinator, production specialist, or research director. And, there are many others.

Admission Requirements

New Students: 2.5 high school GPA (on a 4.0 scale) and two of the three criteria below: (1) English ACT score of 16 or higher, or SAT Writing score of 370 or higher; (2) Math ACT score of 19 or higher, or SAT Math score of 460 or higher; (3) Reading ACT score of 19 or higher, or SAT Reading score of 430 or higher.

Transfer Students: Combined college or university GPA of 2.35 (on a 4.0 scale) from all institutions attended. GPA is based on completion of 12 credit hours or more. Transfer equivalency for FSU ENGLISH 150 or placement during the first semester at FSU which would require an ACT English score of 16 or higher; Compass score 70 – 100. Transfer equivalency for FSU MATH 115 or placement during the first semester at FSU which would require an ACT Math score of 19 or higher; Compass Algebra score 46 - 74 and HS Algebra with 2.0.

Exceptions for New and Transfer Students: Applicants not meeting the above criteria but having a 2.35 High School GPA and at least a 16 ACT in Math or Reading (2.00 Overall GPA for Transfer Students) can be considered for conditional admission in a College of Business Pre-Program. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

Pre-Program students must complete a minimum of 12 FSU credits (excluding developmental courses) with a 2.35 GPA; courses must include ENGL 150 and MATH 115 before being considered for admission into their program of choice. Students must meet admission criteria for their chosen degree program by the time they have earned 30 credits.

More Information:
Additional guidance can be found on the College of Business Webpage under the Admissions tab.

Graduation Requirements

The Advertising/Integrated Marketing Communication program at Ferris leads to a bachelor of science degree in business. Graduation requires a minimum 2.0 GPA in the business core classes, in the major classes and overall.

More Information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
Email: MKTG@ferris.edu

The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP.) Next Accreditation Review is February 2018.
http://www.acbsp.org/p/st/ld/&sid=s1_001