Why Choose Marketing?
Our Marketing degree provides students with the opportunity to develop a solid broad-based foundation along with the specialization (in areas such as sport marketing, e-commerce, retailing, sales, etc.) that employers appreciate in their entry-level employees. In fact, students can work with faculty to design a concentration more closely aligned with their particular areas of interest. The Marketing curriculum emphasizes opportunities for hands-on experience, meeting and working with practitioners.Our quality faculty with years of "real world" experience combine with modern classroom technology to provide a unique and up-to-date learning environment.
Internships build on our students' learning from their real-world experience.
With classes averaging less than 20 students, we stress team-based skills, interactive student presentations and hands-on projects to make learning enjoyable.
One out of every five presidents or CEO's in the top 500 US corporations has a marketing undergraduate degree.
Employers like to hire Ferris marketing graduates because of their practical skills, receptive attitudes and their ability to hit the ground running. Our alumni are a testament to the 50+ year of Marketing program experience. They range from CEO, to VP, to manager and small business owner, serving both for profit and non-profit enterprises, including entertainment and professional sports. Some marketing career options include: sales manager, marketing director, brand manager, market research account manager, sports marketing director, retail manager, e-commerce marketer, purchasing director, industrial marketing director or VP marketing.
New Students: 2.5 GPA (on a 4.0 scale) from high school and two of the following three criteria: (1) English ACT score of 16 or higher, or English SAT score of 370 or higher; (2) Math ACT score of 19 or higher, or Math SAT score of 460 or higher; (3) Reading ACT score of 19 or higher, or Verbal SAT score of 430 or higher.
Transfer Students: Combined college of university GPA of 2.35 (on a 4.0 scale) from all institutoins attended, and the following criteria: (1) transfer equivalency for ENGL 150 or placement in ENGL 150 the first semester at FSU which would require an English ACT score of 16 or higher; (2) transfer equivalency for FSU MATH 115 or placement in MATH 115 the first semester at FSU which would require a Math ACT score of 19 or higher.
Exceptions: Applicants not meeting the above criteria (new or transfer students) for direct admission, but still meet Ferris State University admission criteria, will be placed in the Pre-Marketing program until the admission criteria are met. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean's Office.
The Marketing program leads to a Bachelor of Science degree. Graduation requires a minimum 2.0 GPA in business core courses, the major courses and overall.
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: (231) 591-2426
The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP.)