Marketing (MKT) - Ferris Course Catalog

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Marketing MKT

College(s): Business

Required Courses		Credit Hours
BUSINESS CORE
ACCT 201	Principles of Accounting 1	3
ACCT 202	Principles of Accounting 2	3
BLAW 321	Contracts and Sales	3
BUSN 499	Integrating Experience	3
FINC 322	Financial Management 1	3
ISYS 321	Business Information Systems	3
MGMT 301	Applied Management	3
MGMT 370	Quality-Operations Mgmt	3
MKTG 321	Principles of Marketing	3
STQM 260	Introduction to Statistics	3
MAJOR
AIMC 300	Principles of Advertising/IMC	3
MKTG 231	Professional Selling	3
MKTG 322	Consumer Behavior	3
MKTG 378	Marketing Data Analysis	3
MKTG 425	Marketing Research	3
MKTG 441	International Marketing	3
MKTG 472	Supply Chain Management	3
MKTG 476	Marketing Strategy	3
*Electives:	Marketing internships and MGMT 310 are highly recommended	6
CONCENTRATIONS: (CHOOSE ONE)
Marketing Concentration
*Electives	Choose from AIMC, ECOM, MKTG, PREL or RETG	12
Retailing Concentration
MGMT 310	Small Business Management	3
RETG 337	Principles of Retailing	3
RETG 339	Retail Merchandising	3
RETG 438	Retail Management	3
Sales Concentration
COMM 205		3
MKTG 434	Advanced Selling	3
MKTG 436	Sales Management	3
MKTG 466	Purchasing	3
Industry Specific Concentration
*Electives:	Transfer credits to/from other areas, completion of certificates/minors	12
E-Commerce Marketing Concentration
ECOM 375	Bus to Bus E-Commerce MKTG	3
ECOM 383	Bus to Con E-Commerce MKTG	3
MKTG 383	Direct Marketing	3
Choose one of the following:
AIMC 375	Bus-to-Bus Advertising/IMC	3
GRDE 226	Prin of Interactive Design	3
Sports Marketing Concentration
MKTG 420	Sports Marketing	3
MKTG 491	MKTG Internship	3
PREL 240	Public Relations Principle	3
Choose one:
PREL 341	Public Relations Writing\Tools	3
Or
*Directed Elective	(see advisor)	3
UNIVERSITY GENERAL EDUCATION
Communication Competence
COMM 121	Fundamentals-Public Speaking	3
ENGL 150	English 1	3
*Choose one:	ENGL 211 or ENGL 250	3
ENGL 325	Advanced Business Writing	3
Scientific Understanding
*	Lab Science Elective	4
*	Science Elective	3-4
Quantitative Skills
MATH 115	Intermediate Algebra	3
*	(If MATH ACT is 24 or higher, substitute a general education elective)
Cultural Enrichment
*	(One must be at 200 level or above)	9
Social Awareness
ECON 221	Principles of Macroeconomics	3
ECON 222	Principles of Microeconomics	3
PSYC 150	Introduction to Psychology	3
COLLEGE OF BUSINESS Additional General Education
General Education Electives		8
Minimum credit hours required for B.S. degree:		120-121

Why Choose Marketing?

Our Marketing degree provides students with the opportunity to develop a solid broad-based foundation along with the specialization (in areas such as sport marketing, e-commerce, retailing, sales, etc.) that employers appreciate in their entry-level employees. In fact, students can work with faculty to design a concentration more closely aligned with their particular areas of interest. The Marketing curriculum emphasizes opportunities for hands-on experience, meeting and working with practitioners.

Our quality faculty with years of "real world" experience combine with modern classroom technology to provide a unique and up-to-date learning environment.

Internships build on our students' learning from their real-world experience.

With classes averaging less than 20 students, we stress team-based skills, interactive student presentations and hands-on projects to make learning enjoyable.

One out of every five presidents or CEO's in the top 500 US corporations has a marketing undergraduate degree.

Career Opportunities

Employers like to hire Ferris marketing graduates because of their practical skills, receptive attitudes and their ability to hit the ground running. Our alumni are a testament to the 50+ year of Marketing program experience. They range from CEO, to VP, to manager and small business owner, serving both for profit and non-profit enterprises, including entertainment and professional sports. Some marketing career options include: sales manager, marketing director, brand manager, market research account manager, sports marketing director, retail manager, e-commerce marketer, purchasing director, industrial marketing director or VP marketing.

Admission Requirements

New Students: 2.5 GPA (on a 4.0 scale) from high school and two of the following three criteria: (1) English ACT score of 16 or higher, or English SAT score of 370 or higher; (2) Math ACT score of 19 or higher, or Math SAT score of 460 or higher; (3) Reading ACT score of 19 or higher, or Verbal SAT score of 430 or higher.

Transfer Students: Combined college of university GPA of 2.35 (on a 4.0 scale) from all institutoins attended, and the following criteria: (1) transfer equivalency for ENGL 150 or placement in ENGL 150 the first semester at FSU which would require an English ACT score of 16 or higher; (2) transfer equivalency for FSU MATH 115 or placement in MATH 115 the first semester at FSU which would require a Math ACT score of 19 or higher.

Exceptions: Applicants not meeting the above criteria (new or transfer students) for direct admission, but still meet Ferris State University admission criteria, will be placed in the Pre-Marketing program until the admission criteria are met. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean's Office.

Graduation Requirements

The Marketing program leads to a Bachelor of Science degree. Graduation requires a minimum 2.0 GPA in business core courses, the major courses and overall.

More Information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: (231) 591-2426
Email: MKTG@ferris.edu

The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP.)
http://www.acbsp.org/p/st/ld/sid=s1_001