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Marketing MKT

Degree Type: Bachelor of Science

College(s): Business

Required Courses  Credit Hours 
ACCT 201 Principles of Accounting 1 3
ACCT 202 Principles of Accounting 2 3
BLAW 321 Contracts and Sales 3
BUSN 499 Integrating Experience 3
FINC 322 Financial Management 1 3
ISYS 321 Business Information Systems 3
MGMT 301 Applied Management 3
MGMT 370 Quality-Operations Mgmt 3
MKTG 321 Principles of Marketing 3
STQM 260 Introduction to Statistics 3
AIMC 300 Principles of Advertising/IMC 3
MKTG 231 Professional Selling 3
MKTG 322 Consumer Behavior 3
MKTG 378 Marketing Data Analysis 3
MKTG 425 Marketing Research 3
MKTG 441 International Marketing 3
MKTG 472 Supply Chain Management 3
MKTG 476 Marketing Strategy 3
*Electives: Marketing internships and MGMT 310 are highly recommended 6
Marketing Concentration
*Electives Choose from AIMC, ECOM, MKTG, PREL or RETG 12
Retailing Concentration
MGMT 310 Small Business Management 3
RETG 337 Principles of Retailing 3
RETG 339 Retail Merchandising 3
RETG 438 Retail Management 3
Sales Concentration
MKTG 410 Industrial Marketing 3
MKTG 434 Advanced Selling 3
MKTG 436 Sales Management 3
MKTG 466 Purchasing 3
Industry Specific Concentration
*Electives: Transfer credits to/from other areas, completion of certificates/minors 12
E-Commerce Marketing Concentration
ECOM 375 Bus to Bus E-Commerce MKTG 3
ECOM 383 Bus to Con E-Commerce MKTG 3
MKTG 383 Direct Marketing 3
Choose one of the following:
AIMC 375 Bus-to-Bus Advertising/IMC 3
GRDE 226 Prin of Interactive Design 3
Sports Marketing Concentration
MKTG 420 Sports Marketing 3
MKTG 491 MKTG Internship 3
PREL 240 Public Relations Principle 3
Choose one:
PREL 341 Public Relations Tactics 3
*Directed Elective (see advisor) 3
Communication Competence
COMM 121 Fundamentals-Public Speaking 3
ENGL 150 English 1 3
*Choose one: ENGL 211 or
ENGL 250
ENGL 325 Advanced Business Writing 3
Scientific Understanding
* Lab Science Elective 4
* Science Elective 3-4
Quantitative Skills
MATH 115 Intermediate Algebra 3
* (If MATH ACT is 24 or higher, substitute a general education elective)
Cultural Enrichment
* (One must be at 200 level or above) 9
Social Awareness
ECON 221 Principles of Macroeconomics 3
ECON 222 Principles of Microeconomics 3
PSYC 150 Introduction to Psychology 3
COLLEGE OF BUSINESS Additional General Education
General Education Electives 8
Minimum credit hours required for B.S. degree: 120-121

Why Choose Marketing?

Our Marketing degree provides students with the opportunity to develop a solid broad-based foundation along with the specialization (in areas such as sport marketing, e-commerce, retailing, sales, etc.) that employers appreciate in their entry-level employees. In fact, students can work with faculty to design a concentration more closely aligned with their particular areas of interest. The Marketing curriculum emphasizes opportunities for hands-on experience, meeting and working with practitioners.

  • Our quality faculty with years of "real world" experience combine with modern classroom technology to provide a unique and up-to-date learning environment.
  • Internships build on our students' learning from their real-world experience.
  • With classes averaging less than 20 students, we stress team-based skills, interactive student presentations and hands-on projects to make learning enjoyable.
  • One out of every five presidents or CEO's in the top 500 US corporations has a marketing undergraduate degree.

  • Career Opportunities

    Employers like to hire Ferris marketing graduates because of their practical skills, receptive attitudes and their ability to hit the ground running. Our alumni are a testament to the 50+ year of Marketing program experience. They range from CEO, to VP, to manager and small business owner, serving both for profit and non-profit enterprises, including entertainment and professional sports. Some marketing career options include: sales manager, marketing director, brand manager, market research account manager, sports marketing director, retail manager, e-commerce marketer, purchasing director, industrial marketing director or VP marketing.

    Admission Requirements

    New Students: 2.5 high school GPA (on a 4.0 scale) and two of the three criteria below: (1) English ACT score of 16 or higher, or SAT Writing score of 370 or higher; (2) Math ACT score of 19 or higher, or SAT Math score of 460 or higher; (3) Reading ACT score of 19 or higher, or SAT Reading score of 430 or higher.

    Transfer Students: Combined college or university GPA of 2.35 (on a 4.0 scale) from all institutions attended. GPA is based on completion of 12 credit hours or more. Transfer equivalency for FSU ENGLISH 150 or placement during the first semester at FSU which would require an ACT English score of 16 or higher; Compass score 70 – 100. Transfer equivalency for FSU MATH 115 or placement during the first semester at FSU which would require an ACT Math score of 19 or higher; Compass Algebra score 46 - 74 and HS Algebra with 2.0.

    Exceptions for New and Transfer Students: Applicants not meeting the above criteria but having a 2.35 High School GPA and at least a 16 ACT in Math or Reading (2.00 Overall GPA for Transfer Students) can be considered for conditional admission in a College of Business Pre-Program. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

    Pre-Program students must complete a minimum of 12 FSU credits (excluding developmental courses) with a 2.35 GPA; courses must include ENGL 150 and MATH 115 before being considered for admission into their program of choice. Students must meet admission criteria for their chosen degree program by the time they have earned 30 credits.

    More Information:
    Additional guidance can be found on the College of Business Webpage under the Admissions tab.

    Graduation Requirements

    The Marketing program leads to a Bachelor of Science degree. Graduation requires a minimum 2.0 GPA in business core courses, the major courses and overall.

    More Information

    Marketing Department
    119 South Street/BUS 212
    Big Rapids, MI 49307-2284
    Phone: (231) 591-2426
    Email: MKTG@ferris.edu

    The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP.) Next review is February 2018.

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