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Marketing MKT

Career Path: Business, Management, Marketing, and Technology

Required Courses		Credit Hours
BUSINESS CORE
ACCT 201	Principles of Accounting 1	3
ACCT 202	Principles of Accounting 2	3
BLAW 321	Contracts & Sales	3
BUSN 499	Integrating Experience	3
FINC 322	Financial Management 1	3
ISYS 321	Business Information Systems	3
MGMT 301	Applied Management	3
MGMT 370	Quality/Operations Mgmt	3
MKTG 321	Principles of Marketing	3
STQM 260	Introduction to Statistics	3
MAJOR
ADVG 222	Principles of Advertising	3
MKTG 231	Professional Selling	3
MKTG 322	Consumer Behavior	3
MKTG 378	Marketing Data Analysis	3
MKTG 425	Marketing Research	3
MKTG 441	International Marketing *G	3
MKTG 472	Supply Chain Management	3
MKTG 476	Marketing Strategy	3
Electives:	Marketing internships and MGMT 310 are highly recommended	6
CONCENTRATIONS: (CHOOSE ONE)
Marketing Concentration
Electives	Choose from ADVG, ECOM, MKTG, PREL or RETG	12
Retailing Concentration
ADVG 485	Retail Promotion	3
RETG 337	Principles of Retailing	3
RETG 339	Retail Merchandising	3
RETG 438	Retail Management	3
Sales Concentration
COMM 205	Effective Listening	3
MKTG 434	Advanced Selling	3
MKTG 436	Sales Management	3
MKTG 466	Purchasing	3
Diversified Concentration
Electives:	Transfer credits to/from other areas, completion of certificates/minors	12
E-Commerce Marketing Concentration
ECOM 375	Business to Businsess E-Com Mktg	3
ECOM 383	Bus to Consumer E-Com Mktg	3
MKTG 383	Direct Marketing	3
Choose one of the following:
ADVG 375	Business-to-Business Advertising	3
GRDE 226	Web Tools and Techniques	3
GENERAL EDUCATION
Communication Competence
ENGL 150	English 1	3
ENGL 325	Advanced Business Writing	3
Choose one:	COMM 105 or COMM 121	3
Choose one:	ENGL 211 or ENGL 250	3
Scientific Understanding
	Lab Science Elective	4
	Science Elective	3-4
Quantitative Skills
MATH 115	Intermediate Algebra	3
	(If MATH ACT is 24 or higher, substitute a general education elective)
Cultural Enrichment	(one of the three must be 200-level or above)	9
Social Awareness		3
ECON 221	Principles of Macroeconomics*S	3
ECON 222	Principles of Microeconomics*S	3
PSYC 150	Introduction to Psychology	3
General Education Electives		8
Minimum credit hours required for B.S. degree:		120-121

Why Choose Marketing?

If you choose to major in marketing there are a host of career opportunities available to you. Career paths might include e-commerce, marketing analysis, professional selling, advertising, supply chain management, marketing research and a host of other customer service/leadership positions.

One out of every five presidents or chief executive officers in the nation�s top 500 businesses was, as an undergraduate, a marketing major. Further, salaries open to marketing graduates from FSU compare very favorably to salaries received in highly technical and specialized non-business careers.

As a student of the FSU marketing program, you will be provided the opportunity to:

Engage in a number of internship activities

Learn how to develop, execute and control complex marketing strategy

Choose from concentrations � such as Marketing, Sales, E-commerce, Retailing, or choose the diversified concentration which allows you to complete a certificate or minor to complement your marketing major

Build information-based analytical decision-making skills and apply research results in developing successful marketing programs

You will be exposed to an exciting set of concepts that will serve you, not just in marketing, but in any career field in which you become a manager or leader and are required to influence others to accomplish the tasks you face together in day-to-day activities.

Get a Great Job

Many of our marketing graduates have gone on to major leadership positions in industrial marketing, radio and television, entertainment, food service, television news, web-based businesses, as well as with such organizations as hospitals, government agencies, social service organizations and charities.

Further, you always have the option of seeking a career path as a successful entrepreneur. As an entrepreneur, the marketing skills you learn will help increase the likelihood your business ventures will be successful.

Finally, oftentimes great marketers become dynamic sales people who serve in consulting and marketing management positions that eventually lead to the highest levels of organization leadership. Your ability to be both a marketer and a professional sales person will serve you well as you progress in your career.

Admission Requirements

Applicants must present evidence of graduation from high school or GED. To enter a Bachelor of Science degree (B.S.) Program in Business, applicants are expected to meet two of the following: a minimum high school grade point average of 2.50 (on a 4.00 scale); ACT math score of 19 or higher; an ACT reading score of 19 or higher.

Graduation Requirements

The Marketing program leads to a Bachelor of Science degree. Graduation requires a minimum 2.0 GPA in business core courses, the major courses and overall.

More Information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: (231) 591-2426
Email: MKTG@ferris.edu