Why Choose Public Relations?

Ferris State’s public relations program is unique among U.S. universities because you will graduate with a bachelor of science in business and a major in Public Relations. Most public relations professionals work for business, so the business degree is a key career advantage. You will take ten public relations courses designed to prepare you to work in public relations agencies, businesses, non-profit organizations, social service agencies, medical facilities, educational institutions, government, sports and entertainment operations.

Public Relations is cited as one of the fastest growing professions by the U.S. Department of Labor, Fortune Magazine and U.S. News and World Reports.

Ferris’s one-of-a-kind major also includes courses in advertising/integrated marketing communication and journalism combined with 14 business courses in marketing, management, economics, computer systems, accounting and finance. This arms you with a great deal of versatility as you enter the job market. The public relations internship provides on-the-job training in addition to the extensive hands-on academic studies. This combination is a strong asset in the job market.

Get a Great Job

Public relations professionals write, create, counsel and persuade as they work in a variety of tasks including employee communication, news media relations, community affairs, political campaigning, fundraising and membership recruitment. They write and edit articles for news media, write speeches for senior executives, develop internet and intranet websites, produce videos and DVDs, and publish newsletters, corporate annual reports and sales brochures. They study people’s opinions, develop strategic plans, participate in decision making and build positive relationships for their organization.

Admission Requirements

Applicants are expected to meet 3 of the 4 criteria listed below in order to be placed directly into a College of Business bachelor/associate degree program. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

Applicants not meeting the above criteria for direct admissions into a specific COB program, but still meeting Ferris State University admissions criteria, will be placed into the College of Business in the Pre-Business program until they meet the admission criteria for the program into which they desire entrance. Transfer student admission criteria can be found on the transfer student webpage.

Graduation Requirements

The Public Relations program at Ferris leads to a bachelor of science degree in business with a major in Public Relations. Graduation requires a minimum 2.0 GPA in the core courses, in the major and overall.

More Information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
Email: MKTG@ferris.edu

The College of Business is accredited by the Association of Collegiate Business Schools and Programs (ACBSP.)
http://www.acbsp.org/p/st/ld/sid=s1_001