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Public Relations PURE

Degree Type: Bachelor of Science

College(s): Business

Required Courses  Credit Hours 
ACCT 201 Principles of Accounting 1 3
ACCT 202 Principles of Accounting 2 3
BLAW 301 Legal Environment of Business 3
BUSN 499 Integrating Experience 3
FINC 322 Financial Management 1 3
ISYS 321 Business Information Systems 3
MGMT 301 Applied Management 3
MGMT 370 Quality-Operations Mgmt 3
MKTG 321 Principles of Marketing 3
STQM 260 Introduction to Statistics 3
JRNL 121 Writing for Mass Media 3
JRNL 122 3
MKTG 425 Marketing Research 3
PREL 101 Public Relations Seminar I 2
PREL 240 Public Relations Principle 3
PREL 341 Public Relations Tactics 3
PREL 350 Public Relations Ethics\Law 3
PREL 401 Public Relations Seminar IV 1
PREL 440 Public Relations Strategy 3
PREL 455 Public Relations Campaigns 3
PREL 491 Public Relations Internship 3
Additional Electives Pick one concentration
Employee Relations Concentration
MGMT 373 Human Resource Management 3
MGMT 375 Negotiations 3
MGMT 385 Recruitment and Selection 3
* Employee Relations Directed Elective 3
Investor Relations Concentration
FINC 300 Mathematics of Finance 3
FINC 312 Financial Markets-Institutions 3
FINC 323 Financial Management 2 3
* Finance Directed Elective 3
Marketing Promotion Concentration
AIMC 300 Principles of Advertising/IMC 3
AIMC 324 Promotional Writing 3
MKTG 321 Principles of Marketing 3
MKTG 322 Consumer Behavior 3
Media Relations Concentration
ENGL 411 Prof Technical Communication 3
JRNL 228 3
TVPR 243 3
TVPR 326 3
Communication Competence
COMM 121 Fundamentals-Public Speaking 3
ENGL 150 English 1 3
ENGL 250 English 2 3
ENGL 325 Advanced Business Writing 3
Scientific Understanding
* Lab Science Elective 4
* Science Elective 3
Quantitative Math Skills
MATH 115 Intermediate Algebra 3
* If Math ACT is 24 or higher, substitute a general education elective
Cultural Enrichment
* Cultural Enrichment electives (one must be at the 200 level or above) 9
Social Awareness
ANTH 122 Intro Cultural Anthropology 3
ECON 221 Principles of Macroeconomics 3
ECON 222 Principles of Microeconomics 3
PSYC 150 Introduction to Psychology 3
SOCY 121 Introductory Sociology 3
General Education Elective
* General Education Elective 2
Minimum credit hours required for B.S. degree 121 - 122

Why Choose Public Relations?

The Public Relations major at Ferris is one of the only programs in the nation offered as a business curriculum; a distinction not lost on employers who consider the combination both logical and highly desirable. Additionally, Ferris has the only nationally certified PR program (CEPR) in the state of Michigan, and one of only 27 in the nation. The solid business curriculum is combined with eight PR-specific courses, more than any program in the state. Our faculty bring both real-world experience and professional certification (APR) to the classroom, where students are required to work on real projects for real clients. The program’s proven excellence and distinctive offerings give our graduates a real competitive advantage in the workplace.

Career Opportunities

Public Relations is cited as one of the fastest growing professions, with anticipated growth of more than 24% through 2018 (US Dept. of Labor). According to the Public Relations Society of America, the average practitioner’s salary is $69,000, with starting salaries ranging from $35-50,000. Top PR executives can make well into the six-figure salary range. Our program requires students to start the career search process early by making excellent contacts through job shadows, business networking, and internships. Graduates land jobs with corporate, nonprofit, and governmental organizations throughout the United States (and beyond).

Admission Requirements

New Students: 2.5 high school GPA (on a 4.0 scale) and two of the three criteria below: (1) English ACT score of 16 or higher, or SAT Writing score of 370 or higher; (2) Math ACT score of 19 or higher, or SAT Math score of 460 or higher; (3) Reading ACT score of 19 or higher, or SAT Reading score of 430 or higher.

Transfer Students: Combined college or university GPA of 2.35 (on a 4.0 scale) from all institutions attended. GPA is based on completion of 12 credit hours or more. Transfer equivalency for FSU ENGLISH 150 or placement during the first semester at FSU which would require an ACT English score of 16 or higher; Compass score 70 – 100. Transfer equivalency for FSU MATH 115 or placement during the first semester at FSU which would require an ACT Math score of 19 or higher; Compass Algebra score 46 - 74 and HS Algebra with 2.0.

Exceptions for New and Transfer Students: Applicants not meeting the above criteria but having a 2.35 High School GPA and at least a 16 ACT in Math or Reading (2.00 Overall GPA for Transfer Students) can be considered for conditional admission in a College of Business Pre-Program. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

Pre-Program students must complete a minimum of 12 FSU credits (excluding developmental courses) with a 2.35 GPA; courses must include ENGL 150 and MATH 115 before being considered for admission into their program of choice. Students must meet admission criteria for their chosen degree program by the time they have earned 30 credits.

More Information:
Additional guidance can be found on the College of Business Webpage under the Admissions tab.

Graduation Requirements

The Public Relations program at Ferris leads to a bachelor of science degree in business with a major in Public Relations. Graduation requires a minimum 2.0 GPA in the core courses, in the major and overall.

More Information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
Email: MKTG@ferris.edu

The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP.) Next Accreditation Review is February 2018.

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