Why Choose Public Relations?
The Public Relations major at Ferris is one of the only programs in the nation offered as a business curriculum; a distinction not lost on employers who consider the combination both logical and highly desirable. Additionally, Ferris has the only nationally certified PR program (CEPR) in the state of Michigan, and one of only 27 in the nation. The solid business curriculum is combined with ten PR-specific courses, more than any program in the state. Our faculty bring both real-world experience and professional certification (APR) to the classroom, where students are required to work on real projects for real clients. The program’s proven excellence and distinctive offerings give our graduates a real competitive advantage in the workplace.
Public Relations is cited as one of the fastest growing professions, with anticipated growth of more than 24% through 2018 (US Dept. of Labor). According to the Public Relations Society of America, the average practitioner’s salary is $69,000, with starting salaries ranging from $35-50,000. Top PR executives can make well into the six-figure salary range. Our program requires students to start the career search process early by making excellent contacts through job shadows, business networking, and internships. Graduates land jobs with corporate, nonprofit, and governmental organizations throughout the United States (and beyond).
New Students: 2.5 GPA (on a 4.0 scale) from high school and two of the following three criteria: (1) English ACT score of 16 or higher, or English SAT score of 370 or higher; (2) Math ACT score of 19 or higher, or Math SAT score of 460 or higher; (3) Reading ACT score of 19 or higher, or Verbal SAT score of 430 or higher.
Transfer Students: Combined college or university GPA of 2.35 (on a 4.0 scale) from all institutions attended, and the following criteria: (1) transfer equivalency for ENGL 150 or placement in ENGL 150 the first semester at FSU which would require an English ACT score of 16 or higher; (2) transfer equivalency for FSU MATH 115 or placement in MATH 115 the first semester at FSU which would require a Math ACT score of 19 or higher.
Exceptions: Applicants not meeting the above criteria (new or transfer students) for direct admission, but still meet Ferris State University admission criteria, will be placed in the Pre-Marketing program until admission criteria are met. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean's Office.
The Public Relations program at Ferris leads to a bachelor of science degree in business with a major in Public Relations. Graduation requires a minimum 2.0 GPA in the core courses, in the major and overall.
119 South Street/BUS 212
Big Rapids, MI 49307-2284
The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP.) Next Accreditation Review is February 2018.