Why Choose a Marketing Research Certificate?

If you have a strong interest in analytical decision making, this certificate will prepare you for the following:

Creating effective surveys

Employing computer-based statistical analysis procedures

Applying research information in real-world marketing decisions

You will be exposed to a wonderful set of concepts that will serve you, not just in a marketing research career pathway, but in any career field you choose that depends on information in order to make successful business decisions.

Admission Requirements

New Students: 2.5 GPA (on a 4.0 scale) from high school and two of the following three criteria: (1) English ACT score of 16 or higher, or English SAT score of 370 or higher; (2) Math ACT score of 19 or higher, or Math SAT score of 460 or higher; (3) Reading ACT score of 19 or higher, or Verbal SAT score of 430 or higher. ACT score requirements shall not apply to international students and non-traditional students aged 23 or older.

Transfer Students: Combined college or university GPA of 2.35 (on a 4.0 scale) from all institutions attended, and the following criteria: (1) transfer equivalency for ENGL 150 or placement in ENGL 150 the first semester at FSU which would require an English ACT score of 16 or higher; (2) transfer equivalency for FSU MATH 115 or placement in MATH 115 the first semester at FSU which would require a Math ACT score of 19 or higher. ACT score requirements shall not apply to international students and non-traditional students aged 23 or older.

No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in another FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in that program.

Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

Non-Degree Seeking Professionals: Non-degree students may complete 9 FSU credits but will need to meet the criteria listed above in order to complete the last certificate course. COB certificates are a total of 12 credits.

Graduation Requirements

You will receive the Marketing Research Certificate after completion of the requirements with a minimum 2.0 grade point average.

No more than 50% of the credits in this certificate may be transferred from another institution, nor will the certificate be granted if more than 50% of the certificate credits are specifically required in the students major.

More Information

Marketing Department
119 South Street, Business 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
Email: MKTG@ferris.edu

The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP.)
http://www.acbsp.org/p/st/ld/sid=s1_001