Why Choose a Marketing Certificate?
If you have a desire to manage organizational activities which service customers and build relationships, this certificate will provide you skills in the following:Oral and written communication
Solving customer-based problems
Developing, implementing and controlling marketing activities, programs and plans
You will be exposed to a highly relevant set of concepts that will serve you, not just in marketing, but in any career field in which you become a manager or leader and must influence others in order to accomplish the tasks they face in their own job positions.
Any person admitted to a Ferris State University degree program may enroll in courses for undergraduate COB certificates. No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in a FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in the program/major.Individuals wishing only to complete a COB certificate may enroll as a non-degree student restricted to a maximum of 9 credits per semester and a total of 15 credits.
Individuals wanting to advance their career, but not admitted to an FSU degree program, may also earn undergraduate COB certificates through the non-degree program.
Admission/registration process for individuals seeking only a certificate:
Unless it is determined that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, non-degree students need only show proof of a 2.35 high school GPA where competency is required and complete the simple non-degree application process by accessing the FSU website. FSU provides part-time non-degree students with a streamlined method to register early for day or evening courses on the FSU campus through the Educational and Career Counseling Center located in Starr 313.
An advisor can be assigned by the College of Business in the certificate program.
Admission process for non-degree certificate students wishing to pursue a bachelor or associate’s degree:
If the student decides to pursue a bachelor or associate’s degree, admission criteria for the College of Business is initiated when the “Program Change Form” request is processed.
The student will then complete the regular admission process for FSU.
Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.
Additional guidance can be found on the College of Business Webpage under the Admissions tab. Next review is February 2018.
You will receive the Marketing Certificate after completion of the requirements for the certificate with a minimum 2.0 grade point average in the Marketing Certificate courses.
No more than 50% of the credits required for this certificate may be transferred from another institution, nor will this certificate be granted if more than 50% of the certificate credits are specifically required in the student's major.
119 South Street, Business 212
Big Rapids, MI 49307-2284
The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP.)