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Marketing MKT

Degree Type: Certificate

College(s): Business

Required Courses  Credit Hours 
MKTG 321 Principles of Marketing 3
MKTG 322 Consumer Behavior 3
MKTG 425 Marketing Research 3
MKTG 476 Marketing Strategy 3
Minimum credit hours required for marketing certificate: 12

Why Choose a Marketing Certificate?

If you have a desire to manage organizational activities which service customers and build relationships, this certificate will provide you skills in the following:

  • Oral and written communication
  • Solving customer-based problems
  • Developing, implementing and controlling marketing activities, programs and plans

    You will be exposed to a highly relevant set of concepts that will serve you, not just in marketing, but in any career field in which you become a manager or leader and must influence others in order to accomplish the tasks they face in their own job positions.

  • Admission Requirements

    Any person admitted to a Ferris State University degree program may enroll in courses for undergraduate COB certificates. No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in a FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in the program/major.

    Individuals wanting to advance their career, but not admitted to an FSU degree program, may also earn undergraduate COB certificates through the non-degree program.

    Admission/registration process for individuals seeking only a certificate:

  • Individuals wishing only to complete a COB certificate may enroll as a non-degree student restricted to a maximum of 9 credits per semester and a total of 15 credits.
  • Unless it is determined that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, non-degree students need only show proof of a 2.35 high school GPA where competency is required and complete the simple non-degree application process by accessing the FSU website. FSU provides part-time non-degree students with a streamlined method to register early for day or evening courses on the FSU campus through the Educational and Career Counseling Center located in Starr 313.
  • An advisor can be assigned by the College of Business in the certificate program.

    Admission process for non-degree certificate students wishing to pursue a bachelor or associate’s degree:
  • If the student decides to pursue a bachelor or associate’s degree, admission criteria for the College of Business is initiated when the “Program Change Form” request is processed.
  • The student will then complete the regular admission process for FSU.

    Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

    More Information:
    Additional guidance can be found on the College of Business Webpage under the Admissions tab. Next review is February 2018.

  • Graduation Requirements

    You will receive the Marketing Certificate after completion of the requirements for the certificate with a minimum 2.0 grade point average in the Marketing Certificate courses.

    No more than 50% of the credits required for this certificate may be transferred from another institution, nor will this certificate be granted if more than 50% of the certificate credits are specifically required in the student's major.

    More Information

    Marketing Department
    119 South Street, Business 212
    Big Rapids, MI 49307-2284
    Phone: 231-591-2426
    Email: MKTG@ferris.edu

    The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP.)
    http://www.acbsp.org/p/st/ld/sid=s1_001


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