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Public Relations PURE

Degree Type: Certificate

College(s): Business

Required Courses  Credit Hours 
PREL 240 Public Relations Principle 3
PREL 341 Public Relations Tactics 3
PREL 350 Public Relations Ethics\Law 3
* Public Relations Directed Elective 3
Minimum credit hours required for certificate: 12

Why Choose a Public Relations Certificate?

As the only nationally certified Public Relations program in the state of Michigan (and one of 27 in the U.S.), Ferris State’s Public Relations program will give you the skills and knowledge to excel. The four courses required for the certificate provide students with more content and experience than many programs offer in their entire major. With employment growth rates in public relations projected to be more than 24% through 2018, gaining additional skills in PR will significantly enhance your current major.

Research shows that excellent written and verbal communication skills are the most sought after trait of potential employers. A certificate in PR from Ferris will help give you these skills. You will learn how to build positive relationships with an organization’s key target groups to improve long-term reputation, goodwill, and the bottom line. You will learn to create and implement strategic communication material such as press releases, speeches, events, videos, social media, and interviews. A certificate in public relations from Ferris will give you a solid foundation in business communication and will be a strong asset in your career development.

Admission Requirements

Any person admitted to a Ferris State University degree program may enroll in courses for undergraduate COB certificates. No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in a FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in the program/major.

Individuals wanting to advance their career, but not admitted to an FSU degree program, may also earn undergraduate COB certificates through the non-degree program.

Admission/registration process for individuals seeking only a certificate:

  • Individuals wishing only to complete a COB certificate may enroll as a non-degree student restricted to a maximum of 9 credits per semester and a total of 15 credits.
  • Unless it is determined that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, non-degree students need only show proof of a 2.35 high school GPA where competency is required and complete the simple non-degree application process by accessing the FSU website. FSU provides part-time non-degree students with a streamlined method to register early for day or evening courses on the FSU campus through the Educational and Career Counseling Center located in Starr 313.
  • An advisor can be assigned by the College of Business in the certificate program.

    Admission process for non-degree certificate students wishing to pursue a bachelor or associate’s degree:
  • If the student decides to pursue a bachelor or associate’s degree, admission criteria for the College of Business is initiated when the “Program Change Form” request is processed.
  • The student will then complete the regular admission process for FSU.

    Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

    More Information:
    Additional guidance can be found on the College of Business Webpage under the Admissions tab.

  • Graduation Requirements

    You will receive the Public Relations Certificate after completion of the requirements for the certificate with a minimum 2.0 grade point average.

    No more than 50% of the credits in this certificate may be transferred from another institution, nor will the certificate be granted if more than 50% of the certificate credits are specifically required in the students major.

    More Information

    Marketing Department
    119 South Street, Business 212
    Big Rapids, MI 49307-2284
    Phone: 231-591-2426
    Email: MKTG@ferris.edu

    The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP.) Next review is February 2018.

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