Ferris Course Catalog

Program home page
Download PDF
Locate a Course
Find a Degree
Learn about a Program
Follow a Career Path

Advertising/Integrated Marketing Communication AIMC

Degree Type: Certificate

College(s): Business

Required Courses  Credit Hours 
AIMC 300 Principles of Advertising/IMC 3
AIMC 312 Layout and Production 3
AIMC 324 Promotional Writing 3
AIMC 334 Fundamentals of Media 3
Minimum credit hours required for certificate: 12

Why Choose an Advertising/Integrated Marketing Communication Certificate?

Identified by the U.S. Dept of Commerce as one of the fastest growing career fields, the Advertising/Integrated Marketing Communication Certificate will build these skills for you:

  • Understanding media and markets
  • Learning how corporations communicate effectively
  • Learning how to effectively manage integrated marketing communication

    You will be exposed to the latest thinking regarding creating and writing ads and skillfully placing them for maximum success in influencing customers. You will also learn how to manage the relationships between advertising agencies and their clients.

  • Admission Requirements

    Any person admitted to a Ferris State University degree program may enroll in courses for undergraduate COB certificates. No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in a FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in the program/major.

    Individuals wanting to advance their career, but not admitted to an FSU degree program, may also earn undergraduate COB certificates through the non-degree program.

    Admission/registration process for individuals seeking only a certificate:

  • Individuals wishing only to complete a COB certificate may enroll as a non-degree student restricted to a maximum of 9 credits per semester and a total of 15 credits.
  • Unless it is determined that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, non-degree students need only show proof of a 2.35 high school GPA where competency is required and complete the simple non-degree application process by accessing the FSU website. FSU provides part-time non-degree students with a streamlined method to register early for day or evening courses on the FSU campus through the Educational and Career Counseling Center located in Starr 313.
  • An advisor can be assigned by the College of Business in the certificate program.

    Admission process for non-degree certificate students wishing to pursue a bachelor or associate’s degree:
  • If the student decides to pursue a bachelor or associate’s degree, admission criteria for the College of Business is initiated when the “Program Change Form” request is processed.
  • The student will then complete the regular admission process for FSU.

    Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

    More Information:
    Additional guidance can be found on the College of Business Webpage under the Admissions tab.

  • Graduation Requirements

    You will receive the Advertising/Integrated Marketing Communication Certificate after completion of the requirements with a minimum 2.0 grade point.

    No more than 50% of the credits in this certificate may be transferred from another institution, nor will the certificate be granted if more than 50% of the certificate credits are specifically required in the students major.

    More Information

    Marketing Department
    119 South Street, BUS 212
    Big Rapids MI 49307-2284
    Phone: 231-591-2426
    E-Mail: MKTG@ferris.edu

    The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP.) Next Accreditation Review is February 2018.
    http://www.acbsp.org/p/st/ld/sid=s1_001


    Ferris State University Catalog
     
    Ferris Course Catalog
    Learn about a Program Find a Degree Locate a Course
    FSU Home Catalog Home Admissions Search