Why Choose an E-Commerce Marketing Certificate?
If you have a strong interest in Internet-based marketing activity, you'll find that E-commerce is the newest and most innovative marketing methodology used by business executives.
The e-commerce marketing certificate will enhance your skills in:
Multi-channel marketing - integrating online and offline marketing with profitable results
Selling online, and saving money and time for your company and your customers
Managing databases in a digital world
Mastering best practices in both business-to-customer and business-to-business e-commerce marketing
Creation and execution of Internet marketing/advertising plans and campaigns
You will be provided with the latest cutting edge internet-based marketing skills that will help you, not only in e-commerce, but in careers such as direct marketing, advertising and professional selling.
This certificate is structured to complement the knowledge and career-readiness of students earning advertising, marketing, computer information systems, communication and public relations degrees.
This certificate can be completed online.
Admission Requirements
Any person admitted to a Ferris State University degree program may enroll in courses for undergraduate COB certificates. No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in a FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in the program/major.
Individuals wanting to advance their career, but not admitted to an FSU degree program, may also earn undergraduate COB certificates through the non-degree program.
Admission/registration process for individuals seeking only a certificate:
Individuals wishing only to complete a COB certificate may enroll as a non-degree student restricted to a maximum of 9 credits per semester and a total of 15 credits.
Unless it is determined that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, non-degree students need only show proof of a 2.35 high school GPA where competency is required and complete the simple non-degree application process by accessing the FSU website. FSU provides part-time non-degree students with a streamlined method to register early for day or evening courses on the FSU campus through the Educational and Career Counseling Center located in Starr 313.
An advisor can be assigned by the College of Business in the certificate program.
Admission process for non-degree certificate students wishing to pursue a bachelor or associate’s degree:
If the student decides to pursue a bachelor or associate’s degree, admission criteria for the College of Business is initiated when the “Program Change Form” request is processed.
The student will then complete the regular admission process for FSU.
Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.
More Information:
Additional guidance can be found on the College of Business Webpage under the Admissions tab.
Graduation Requirements
You will receive the E-Commerce Marketing certificate after completion of the requirements with a minimum 2.0 grade point average.
No more than 50% of the credits in this certificate may be transferred from another institution, nor will the certificate be granted if more than 50% of the certificate credits are specifically required in the students major.
More Information
Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
E-mail: MKTG@ferris.edu
The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP.) Next Accreditation Review is February 2018.
http://www.acbsp.org/p/st/ld/sid=s1_001
