E-Commerce Marketing (ECOM) - Ferris Course Catalog

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E-Commerce Marketing ECOM

Required Courses		Credit Hours
ECOM 375	Bus to Bus E-Commerce MKTG	3
ECOM 383	Bus to Con E-Commerce MKTG	3
MKTG 321	Principles of Marketing	3
Electives:	(Choose 1 of the following courses)
MKTG 383	Direct Marketing	3
AIMC 375	Bus-to-Bus Advertising/IMC	3
Minimum credit hours for certificate		12

Why Choose an E-Commerce Marketing Certificate?

If you have a strong interest in Internet-based marketing activity, you'll find that E-commerce is the newest and most innovative marketing methodology used by business executives.
The e-commerce marketing certificate will enhance your skills in:

Multi-channel marketing - integrating online and offline marketing with profitable results

Selling online, and saving money and time for your company and your customers

Managing databases in a digital world

Mastering best practices in both business-to-customer and business-to-business e-commerce marketing

Creation and execution of Internet marketing/advertising plans and campaigns

You will be provided with the latest cutting edge internet-based marketing skills that will help you, not only in e-commerce, but in careers such as direct marketing, advertising and professional selling.

This certificate is structured to complement the knowledge and career-readiness of students earning advertising, marketing, computer information systems, communication and public relations degrees.

This program is also offered in an on-line format.

Admission Requirements

Any person who is admitted to the University is welcome to seek the attainment of this certificate. You must provide evidence of graduation from high school with a 2.35 grade point average.

Graduation Requirements

You will receive the E-Commerce Marketing certificate after completion of the requirements with a minimum 2.0 grade point average.

No more than 50% of the credits in this certificate may be transferred from another institution, nor will the certificate be granted if more than 50% of the certificate credits are specifically required in the students major.

More Information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
E-mail: MKTG@ferris.edu

The College of Business is accredited by the Association of Collegiate Business Schools and Programs (ACBSP.)
http://www.acbsp.org/p/st/ld/sid=s1_001