Why Choose a Direct Marketing Certificate?
If you choose the direct marketing certificate, you will learn the concept and application of database-driven marketing methods including the following areas:Direct marketing as an overall business model and as an element of Integrated Marketing Communications
Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated media
Direct marketing creative strategy and execution
Hands-on direct marketing techniques
You will learn about one of the fastest growing career fields in the nation and the world and will build your abilities for application in advertising agencies and companies in the business-to-consumer and business-to-business realms.
This program is also offered in an online format.
Any person admitted to a Ferris State University degree program may enroll in courses for undergraduate COB certificates. No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in a FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in the program/major.Individuals wishing only to complete a COB certificate may enroll as a non-degree student restricted to a maximum of 9 credits per semester and a total of 15 credits.
Individuals wanting to advance their career, but not admitted to an FSU degree program, may also earn undergraduate COB certificates through the non-degree program.
Admission/registration process for individuals seeking only a certificate:
Unless it is determined that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, non-degree students need only show proof of a 2.35 high school GPA where competency is required and complete the simple non-degree application process by accessing the FSU website. FSU provides part-time non-degree students with a streamlined method to register early for day or evening courses on the FSU campus through the Educational and Career Counseling Center located in Starr 313.
An advisor can be assigned by the College of Business in the certificate program.
Admission process for non-degree certificate students wishing to pursue a bachelor or associate’s degree:
If the student decides to pursue a bachelor or associate’s degree, admission criteria for the College of Business is initiated when the “Program Change Form” request is processed.
The student will then complete the regular admission process for FSU.
Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.
Additional guidance can be found on the College of Business Webpage under the Admissions tab.
You will receive the Direct Marketing Certificate after completion of the requirements with a minimum 2.0 grade point average.
No more than 50% of the credits in this certificate may be transferred from another institution, nor will the certificate be granted if more than 50% of the certificate credits are specifically required in the students major.
119 South Street/BUS 212
Big Rapids, MI 49307-2284
The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP.) Next Accreditation Review is February 2018.