Why Choose a Direct Marketing Certificate?

If you choose the direct marketing certificate, you will learn the concept and application of database-driven marketing methods including the following areas:

Direct marketing as an overall business model and as an element of Integrated Marketing Communications

Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated media

Direct marketing creative strategy and execution

Hands-on direct marketing techniques

You will learn about one of the fastest growing career fields in the nation and the world and will build your abilities for application in advertising agencies and companies in the business-to-consumer and business-to-business realms.

This program is also offered in an on-line format.

Admission Requirements

New Students: 2.5 GPA (on a 4.0 scale) from high school and two of the following three criteria: (1) English ACT score of 16 or higher, or English SAT score of 370 or higher; (2) Math ACT score of 19 or higher, or Math SAT score of 460 or higher; (3) Reading ACT score of 19 or higher, or Verbal SAT score of 430 or higher. ACT score requirements shall not apply to international students and non-traditional students aged 23 or older.

Transfer Students: Combined college or university GPA of 2.35 (on a 4.0 scale) from all institutions attended, and the following criteria: (1) transfer equivalency for ENGL 150 or placement in ENGL 150 the first semester at FSU which would require an English ACT score of 16 or higher; (2) transfer equivalency for FSU MATH 115 or placement in MATH 115 the first semester at FSU which would require a Math ACT score of 19 or higher. ACT score requirements shall not apply to international students and non-traditional students aged 23 or older.

No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in another FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in that program.

Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

Non-Degree Seeking Professionals: Non-degree students may complete 9 FSU credits but will need to meet the criteria listed above in order to complete the last certificate course. COB certificates are a total of 12 credits.

Graduation Requirements

You will receive the Direct Marketing Certificate after completion of the requirements with a minimum 2.0 grade point average.

No more than 50% of the credits in this certificate may be transferred from another institution, nor will the certificate be granted if more than 50% of the certificate credits are specifically required in the students major.

More Information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
Email: MKTG@ferris.edu

The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP.) Next Accreditation Review is February 2018.
http://www.acbsp.org/p/st/ld/sid=s1_001