Why Choose a Business to Business Marketing Certificate?
If you choose the business-to-business marketing certificate, you will be exposed to current theory and practice in the marketing of products and services from one business to another, including:Integration of the principles of general marketing and professional selling with proven business-to-business marketing methods
Understanding and application of concepts related to industrial marketing, business-to-business advertising and e-commerce
Demonstration of mastery of class concepts through real world projects with business-to-business clients
You will perfect skills that will serve you well in the fast-growing world of business-to-business marketing. This certificate is designed to enhance the knowledge and marketability of students with majors in technology, business and communication.
This certificate can be completed online.
New Students: 2.5 GPA (on a 4.0 scale) from high school and two of the following three criteria: (1) English ACT score of 16 or higher, or English SAT score of 370 or higher; (2) Math ACT score of 19 or higher, or Math SAT score of 460 or higher; (3) Reading ACT score of 19 or higher, or Verbal SAT score of 430 or higher. ACT score requirements shall not apply to international students and non-traditional students aged 23 or older.
Transfer Students: Combined college or university GPA of 2.35 (on a 4.0 scale) from all institutions attended, and the following criteria: (1) transfer equivalency for ENGL 150 or placement in ENGL 150 the first semester at FSU which would require an English ACT score of 16 or higher; (2) transfer equivalency for FSU MATH 115 or placement in MATH 115 the first semester at FSU which would require a Math ACT score of 19 or higher. ACT score requirements shall not apply to international students and non-traditional students aged 23 or older.
No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in another FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in that program.
Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.
Non-Degree Seeking Professionals: Non-degree students may complete 9 FSU credits but will need to meet the criteria listed above in order to complete the last certificate course. COB certificates are a total of 12 credits.
You will receive the Direct Marketing Certificate after completion of the requirements with a minimum 2.0 grade point average.
No more than 50% of the credits in this certificate may be transferred from another institution, nor will the certificate be granted if more than 50% of the certificate credits are specifically required in the student's major.
119 South Street/BUS 212
Big Rapids, MI 49307-2284
The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP.) Next Accreditation Review is February 2018.