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Business-to-Business Marketing BBMT

Degree Type: Certificate

College(s): Business

Required Courses  Credit Hours 
MKTG 231 Professional Selling 3
MKTG 321 Principles of Marketing 3
Electives
(choose 2)
AIMC 375 Bus-to-Bus Advertising/IMC 3
ECOM 375 Bus to Bus E-Commerce MKTG 3
MKTG 410 Industrial Marketing 3
Minimum credit hours required 12

Why Choose a Business to Business Marketing Certificate?

If you choose the business-to-business marketing certificate, you will be exposed to current theory and practice in the marketing of products and services from one business to another, including:

  • Integration of the principles of general marketing and professional selling with proven business-to-business marketing methods
  • Understanding and application of concepts related to industrial marketing, business-to-business advertising and e-commerce
  • Demonstration of mastery of class concepts through real world projects with business-to-business clients
  • You will perfect skills that will serve you well in the fast-growing world of business-to-business marketing. This certificate is designed to enhance the knowledge and marketability of students with majors in technology, business and communication.

    This certificate can be completed online.

    Admission Requirements

    Any person admitted to a Ferris State University degree program may enroll in courses for undergraduate COB certificates. No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in a FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in the program/major.

    Individuals wanting to advance their career, but not admitted to an FSU degree program, may also earn undergraduate COB certificates through the non-degree program.

    Admission/registration process for individuals seeking only a certificate:

  • Individuals wishing only to complete a COB certificate may enroll as a non-degree student restricted to a maximum of 9 credits per semester and a total of 15 credits.
  • Unless it is determined that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, non-degree students need only show proof of a 2.35 high school GPA where competency is required and complete the simple non-degree application process by accessing the FSU website. FSU provides part-time non-degree students with a streamlined method to register early for day or evening courses on the FSU campus through the Educational and Career Counseling Center located in Starr 313.
  • An advisor can be assigned by the College of Business in the certificate program.

    Admission process for non-degree certificate students wishing to pursue a bachelor or associate’s degree:
  • If the student decides to pursue a bachelor or associate’s degree, admission criteria for the College of Business is initiated when the “Program Change Form” request is processed.
  • The student will then complete the regular admission process for FSU.

    Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

    More Information:
    Additional guidance can be found on the College of Business Webpage under the Admissions tab.

  • Graduation Requirements

    You will receive the Direct Marketing Certificate after completion of the requirements with a minimum 2.0 grade point average.

    No more than 50% of the credits in this certificate may be transferred from another institution, nor will the certificate be granted if more than 50% of the certificate credits are specifically required in the student's major.

    More information

    Marketing Department
    119 South Street/BUS 212
    Big Rapids, MI 49307-2284
    Phone: 231-591-2426
    E-mail: MKTG@ferris.edu

    The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP.) Next Accreditation Review is February 2018.
    http://www.acbsp.org


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