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Integrated Marketing Techniques MIN

Degree Type: Minor

Career Path: Business, Management, Marketing, and Technology

Required Courses		Credit Hours
ADVG 222	Principles of Advertising	3
MKTG 231	Professional Selling	3
MKTG 321	Principles of Marketing	3
PREL 240	Public Relations Principles	3
Elective Courses	(Choose an emphasis OR a combination of any two courses from below:)
Advertising Media Emphasis:
ADVG 334	Fundamentals of Media	3
ADVG 376	Media Strategy & Tactics	3
Analytical Marketing Emphasis:
MKTG 378	Marketing Data Analysis	3
MKTG 425	Marketing Research	3
Business Marketing Emphasis:
MKTG 410	Industrial Marketing	3
ADVG 375	Business-to-Business Advertising	3
Communication Emphasis:
COMM 333	Theories of Persuasion	3
COMM 385	Broadcast Writing	3
Creative Advertising Emphasis:
ADVG 312	Advertising Layout & Production	3
ADVG 324	Advertising Copy	3
Direct Marketing Emphasis:
MKTG 383	Direct Marketing	3
STQM 200	Introduction to Data Mining	3
E-Commerce Marketing Emphasis:
ECOM 375	Business to Businsess E-Com Mktg	3
ECOM 383	Bus to Consumer E-Com Mktg	3
Graphic Design Emphasis:
GRDE 118	Desktop Publishing	3
GRDE 226	Web Tools and Techniques	3
Marketing Sales Emphasis:
MKTG 322	Consumer Behavior	3
MKTG 434	Advanced Selling	3
Product and Non-Profit Marketing Emphasis:
MKTG 375	Mktg for Non-Profit Organization	3
MKTG 475	Product Marketing	3
Public Relations Emphasis:
PREL 341	Public Relations Tools	3
PREL 342	Public Relations Tactics	3
Retailing Emphasis:
RETG 337	Principles of Retailing	3
RETG 339	Retail Merchandising	3
Statistics Emphasis:
STQM 260	Introduction to Statistics	3
STQM 322	Inferential Statistics	3
Other:	Electives (requires advisor approval)	6
Minimum credit hours required for minor:		18

Why Choose an Integrated Marketing Techniques Minor?

Integrated Marketing is a management concept designed to integrate all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing. The goal of integrated marketing is to create and sustain an overall brand that is consistent and targeted to select markets. The integrated marketing field has grown significantly and marketing organizations are requiring employees to have knowledge in all aspects tactics and techniques. The Integrated Marketing Techniques Minor provides this knowledge base while allowing students to specialize in their area of interest. The completion of this minor provides a firm academic basis for additional advanced courses in the discipline.

Get a Great Job

Professionals in the field of Integrated Marketing work to maximize the impact and efficiency of marketing strategies. As the national and global economies develop, companies will use integrated marketing more and more to differentiate themselves from competition and position themselves with key publics. People with knowledge and experience in integrated marketing are in high demand and this field is projected to an area of growth for the future.

Admissions Requirements

Any Ferris student interested in improving his/her career opportunities can obtain the Integrated Marketing Techniques minor in conjunction with his/her baccalaureate.

Graduation Requirements

You will receive the Integrated Marketing Techniques minor upon graduation with a baccalaureate degree, and after completion of the requirements for the minor with a minimum 2.0 grade point average in the Integrated Marketing Techniques courses.

No more than 50% of the credits in this minor may be transferred from another institution, nor will the certificate be granted if more than 6 of the minor credits are specifically required in the student�s major.

More Information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI  49307-2284
Phone:  231-591-2426
E-mail:  MKTG@ferris.edu