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Applied Speech Communication Sports Concentration APSC-SPTC

Degree Type: Bachelor of Science

College(s): Arts and Sciences

Required Courses  Credit Hours 
Communication Core
COMM 101 Intro to Communication Study 3
COMM 105 Interpersonal Communication 3
COMM 121 Fundamentals-Public Speaking 3
COMM 221 Small Group Decision Making 3
COMM 299 Theories Human Communication 3
COMM 300 Research Methods in Comm 3
COMM 365 Intercultural Communication 3
COMM 380 Organizational Communication 3
COMM 460 Comm Rights-Responsibilities 3
COMM 493 Internship in Communication 1-8*
COMM 499 Communication Senior Seminar 3
Directed Electives (18 credits minimum required)
Sports Concentration: Required (6 credits)
COMM 301 Interviewing 3
COMM 389 Sports Communication 3
Sports Concentration Electives (6 credits)
AIMC 300 Principles of Advertising/IMC 3
BLAW 411 Legal Env-Sport-Resort Mgmt 3
COMM 385 Broadcast Writing 3
COMM 387 Broadcast Presentation 3
FMAN 321 Principles of Facility Mgmt 3
FMAN 322 Project Management 3
GRDE 114 Design Survey 3
GRDE 116 Computers in Visual Media 3
GRDE 118 Desktop Publishing 3
HIST 285 History of Sports 3
HOMT 305 Convention and Meeting Sales 3
HOMT 401 Special Event Planning 3
JRNL 121 Writing for Mass Media 3
JRNL 251 Understanding Mass Media 3
MGMT 375 Negotiations 3
MKTG 321 Principles of Marketing 3
MKTG 420 Sports Marketing 3
PREL 240 Public Relations Principle 3
PREL 341 Public Relations Tactics 3
TDMP 110 Intro to Video Communications 3
TDMP 301 3
TDMP 314 Remote Television Production 3
Communication Electives 6
Application to the workplace or approved Academic Minor 18
Minimum credit hours required for B.S. degree 120
* 6 credit minimum

Why Choose Applied Speech Communication Sports Concentration?

The sports industry has become a major player in the national and world economy. Beyond the obvious competition events involving players, coaches and spectators, the industry requires many support personnel to manage, market and broadcast events. At every level of involvement, appropriate and effective communication is required. This concentration offers students an opportunity to acquire knowledge and develop skills and confident attitudes to succeed at any level of participation in the sports industry.

Students make important career network connections through participating in class projects; interacting with guest speakers; and working with the Ferris Athletic Department in broadcasting, game management, marketing, sports information, compliance and athlete advising and retention.

One unique feature of the Applied Speech Communication program is the "Application to the Workplace" which requires students to take at least 18 credit hours in their chosen career area. One "Application" area is Television and Digital Media Production. Students may also select an Academic Minor from the options available, including marketing, journalism, and public relations. Students must also complete an internship for the purpose of gaining real-world experience valued by employers.

Career Opportunities

A degree in Applied Speech Communication Sports Communication positions students with specific skills and experiences that prepares them for success in a variety of careers in the sports industry. Graduates have entered into careers in event planning for the NFL, facilitating a leadership development program for the NCAA, compiling and analyzing statistics for ESPN, and owning and managing their own sports companies.

Admission Requirements

First year student admission is open to high school graduates (or equivalent) who demonstrate academic preparedness, maturity and seriousness of purpose with educational backgrounds appropriate to their chosen program of study. High school courses and grade point average, ACT composite score, and ACT reading and mathematics subscores will be considered in the admission and placement process. Transfer students must have at least 12 credits at the time of application with a minimum 2.0 overall GPA including an English and Mathematics course, or they must provide their high school records and ACT scores for admission review.

Graduate Requirements

The Applied Speech Communication Sports Concentration program leads to a bachelor of science degree. Graduation requires (1) a minimum 2.0 GPA overall, (2) no grade lower than 'C' in any COMM or ENGL class, (3) a 2.0 GPA in the applications to the workplace courses, (4) at least 40 credits at or above the 300 level, (5) completion of all general education requirements as outlined on the General Education webiste, and (6) completion of a minimum of 120 credits.

More Information

Department of Humanities
Ferris State University
1009 Campus Drive, JOH 121
Big Rapids, MI 49307

Program Coordinator: Dr. Cami Sanderson
Phone: 231-591-3675

Advisor: Dr. Sandy Alspach
Phone:    231-591-2779
email:    alspachs@ferris.edu

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