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Graphic Media Management GMAN

Degree Type: Bachelor of Science

College(s): Business

Required Courses  Credit Hours 
GMAN 310 Digital Imag & Vari Data Syst 3
GMAN 351 Project Est and Cost Analysis 3
GMAN 361 Production Planning 3
GMAN 393 Media Management Internship 4
GMAN 425 Digital Workflow Automation 3
GMAN 440 Color Management 3
GMAN 462 Media Process Management 3
GMAN 498 Current Topics in Media Mgmt 1
BLAW 321 Contracts and Sales 3
ENGL 311 Advanced Technical Writing 3
MGMT 301 Applied Management 3
MGMT 350 Mgmt Metrics & Decision Making 3
MGMT 370 Quality-Operations Mgmt 3
MKTG 321 Principles of Marketing 3
STQM 260 Introduction to Statistics 3
Elective Courses
Choose four Note: for a concentration or to progress towards a minor all 12 elective credits should be from the same concentration area.
Information Technology Concentration
ISYS 204 Introduction to Visual Basic 3
ISYS 305 Software Systems 3
ISYS 307 MS Network Administration 3
ISYS 325 Networking Essentials 3
ISYS 330 Systems Analysis and Design 1 3
Advertising Concentration
AIMC 300 Principles of Advertising/IMC 3
AIMC 334 Fundamentals of Media 3
AIMC 375 Bus-to-Bus Advertising/IMC 3
World Commerce Concentration
ECOM 200 World of E-Commerce 3
ECOM 375 Bus to Bus E-Commerce MKTG 3
INTB 310 International Business Systems 3
INTB 320 International Logistics 3
Management Concentration
MGMT 305 Managerial Leadership 3
MGMT 310 Small Business Management 3
MGMT 371 Production-Operations MGMT 3
MGMT 373 Human Resource Management 3
MGMT 375 Negotiations 3
Marketing Concentration
MKTG 231 Professional Selling 3
MKTG 375 Mktg for Non-Profit Organiz 3
MKTG 383 Direct Marketing 3
University General Education
Scientific Understanding
* Science Elective 3
Cultural Enrichment
* Cultural Enrichment Elective 200 level or above 3
Social Awareness
ECON 222 Principles of Microeconomics 3
Minimum credit hours required 129
(includes AAS in GCOM)

Why Choose Graphic Media Management?

Offered through the Marketing Department, the Graphic Media Management program addresses operations management, IT, project planning and estimating, marketing, and embracing the rapidly changing media business environment. Today's print media industry is really a global communication industry using every type of technology available to help customers communicate their message. Graphic Media Management is just that, the cutting edge of all the latest and greatest print and digital communications technology. Leaders in the print media industry must be knowledgeable in all traditional printing methods as well as know how to best use leading-edge technology to remain competitive.

Career Opportunities

Nearly one-third of the three-quarters of a million people employed by the print media industry are over age 55. That means excellent opportunities for individuals who love to solve problems and work in a fast-paced environment on some of the most technologically advanced systems in the world. Graduates from the Graphic Media Management program are not only trained in traditional print operations, G7 color management and digital print pre-press workflow, they bring another level of skills to the workforce. This foundation of print media technology and processes combine with a solid core of business, marketing, management and financial courses make graduates from the Graphic Media Management program highly desirable employees for the future of the print media industry. There are career opportunities in sales, technical sales and marketing, information systems, project management, customer service and production management in the print media industry and throughout the supply chain.

More than 80 percent of the print media companies in the United States employ less than 50 employees. This allows graduates of Ferris State University's Graphic Media Management program excellent opportunities to stay close to the technology, people and business operations. Average starting salaries range from $40,000 to $ 50,000 a year.

Admission Requirements

New Students: 2.5 high school GPA (on a 4.0 scale) and two of the three criteria below: (1) English ACT score of 16 or higher, or SAT Writing score of 370 or higher; (2) Math ACT score of 19 or higher, or SAT Math score of 460 or higher; (3) Reading ACT score of 19 or higher, or SAT Reading score of 430 or higher.

Transfer Students: Combined college or university GPA of 2.35 (on a 4.0 scale) from all institutions attended. GPA is based on completion of 12 credit hours or more. Transfer equivalency for FSU ENGLISH 150 or placement during the first semester at FSU which would require an ACT English score of 16 or higher; Compass score 70 – 100. Transfer equivalency for FSU MATH 115 or placement during the first semester at FSU which would require an ACT Math score of 19 or higher; Compass Algebra score 46 - 74 and HS Algebra with 2.0.

Exceptions for New and Transfer Students: Applicants not meeting the above criteria but having a 2.35 High School GPA and at least a 16 ACT in Math or Reading (2.00 Overall GPA for Transfer Students) can be considered for conditional admission in a College of Business Pre-Program. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

Pre-Program students must complete a minimum of 12 FSU credits (excluding developmental courses) with a 2.35 GPA; courses must include ENGL 150 and MATH 115 before being considered for admission into their program of choice. Students must meet admission criteria for their chosen degree program by the time they have earned 30 credits.

More Information:
Additional guidance can be found on the College of Business Webpage under the Admissions tab.

Graduation Requirements

The Graphic Media Management program at Ferris leads to a Bachelor of Science degree. Students must complete a 400-hour internship prior to graduation and maintain a minimum 2.0 GPA in core classes, in the major and overall. Students must complete all general education requirements as outlined on the General Education website.

More Information

Marketing Department
College of Business
119 South Street, BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
Email: MKTG@ferris.edu

Graphic Media Management is accredited by the Accrediting Council for Collegiate Graphic Communication, Inc.


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