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E-Commerce Marketing Minor ECOM

Degree Type: Minor

College(s): Business

Required Courses  Credit Hours 
AIMC 300 Principles of Advertising/IMC 3
ECOM 375 Bus to Bus E-Commerce MKTG 3
ECOM 383 Bus to Con E-Commerce MKTG 3
GRDE 228 Interactive Media Development 3
MKTG 321 Principles of Marketing 3
MKTG 383 Direct Marketing 3
Minimum credit hours required 18

Why Choose an E-Commerce Marketing Minor?

If you have a strong interest in Internet-based marketing activity, and want to be able to hit the ground running in both Web marketing and Web design, the E-Commerce Marketing Minor may be ideal for you.   You will learn both the theory and practice of E-Commerce Marketing, and the E-Commerce Marketing Minor will enhance your skills in:

  • Multi-channel marketing – integrating online and offline marketing with profitable results
  • Selling online, and saving money and time for your company and your customers
  • Managing databases in a digital world
  • Mastering best practices in business-to-consumer e-commerce marketing, business-to-business e-commerce marketing, and direct marketing
  • Creation and execution of Internet marketing/advertising and social media plans and campaigns including the basics of Web site design and implementation

  • You will be provided with the latest cutting edge Internet-based marketing skills that will help you, not only in E-Commerce, but also in careers such as direct marketing, advertising and professional selling.

    This minor is structured to complement the knowledge and career-readiness of students earning advertising/IMC, marketing, computer information systems, communications and public relations degrees.

    This minor can be completed online.

    Career Opportunities

    E-Commerce Marketing is a field that is growing at astonishing speed, and it offers a great number and variety of specialized career opportunities. It encompasses all the facets of online marketing, including e-commerce sales, social media, online advertising, business-to-business e-commerce, web design, and more. You will find yourself in a very competitive, challenging and rewarding career in this field such as search engine marketer, e-commerce marketer, online advertising manager, social media manager, online media planner or buyer, sales person, or marketing/advertising manager with e-commerce responsibilities. Your career ladder will often lead to high-paying senior management, executive and/or leadership positions.

    Admission Requirements

    Any Ferris student interested in improving his/her career opportunities can obtain the E-Commerce Marketing minor in conjunction with a baccalaureate degree

    Graduation Requirements

    You will receive the E-Commerce Marketing minor upon graduation with a baccalaureate degree, and after completion of the requirements for the minor with a minimum 2.0 grade point average in the E-Commerce Marketing minor courses.

    No more than 50% of the credits in this minor may be transferred from another institution, nor will the minor be granted if more than 6 of the minor credits are specifically required in the student’s major.

    More Information

    Marketing Department
    119 South Street, BUS 212
    Big Rapids, MI 49307-2284
    Phone: 231-592-1416
    E-mail: MKTG @ferris.edu

    The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP)

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