E-Commerce Marketing Minor (ECOM) - Ferris Course Catalog

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E-Commerce Marketing Minor ECOM

Degree Type: Minor

College(s): Business

Required Courses		Credit Hours
AIMC 300	Principles of Advertising/IMC	3
ECOM 375	Bus to Bus E-Commerce MKTG	3
ECOM 383	Bus to Con E-Commerce MKTG	3
GRDE 228	Interactive Media Development	3
MKTG 321	Principles of Marketing	3
MKTG 383	Direct Marketing	3

Minimum credit hours required		18

Why Choose an E-Commerce Marketing Minor?

If you have a strong interest in Internet-based marketing activity, and want to be able to hit the ground running in both Web marketing and Web design, the E-Commerce Marketing Minor may be ideal for you. You will learn both the theory and practice of E-Commerce Marketing, and the E-Commerce Marketing Minor will enhance your skills in:

Multi-channel marketing – integrating online and offline marketing with profitable results

Selling online, and saving money and time for your company and your customers

Managing databases in a digital world

Mastering best practices in business-to-consumer e-commerce marketing, business-to-business e-commerce marketing, and direct marketing

Creation and execution of Internet marketing/advertising plans and campaigns including the basics of Web site design and implementation

You will be provided with the latest cutting edge Internet-based marketing skills that will help you, not only in E-Commerce, but also in careers such as direct marketing, advertising and professional selling.

This minor is structured to complement the knowledge and career-readiness of students earning advertising/IMC, marketing, computer information systems, communications and public relations degrees.

This minor can be completed online.

Career Opportunities

E-Commerce Marketing is a field that is growing at astonishing speed, and it offers a great number and variety of specialized career opportunities. It encompasses all the facets of online marketing, including e-commerce sales, social media, online advertising, business-to-business e-commerce, web design, and more. You will find yourself in a very competitive, challenging and rewarding career in this field such as search engine marketer, e-commerce marketer, online advertising manager, social media manager, online media planner or buyer, sales person, or marketing/advertising manager with e-commerce responsibilities. Your career ladder will often lead to high-paying senior management, executive and/or leadership positions.

Admission Requirements

Any Ferris student interested in improving his/her career opportunities can obtain the E-Commerce Marketing minor in conjunction with a baccalaureate degree

Graduation Requirements

You will receive the E-Commerce Marketing minor upon graduation with a baccalaureate degree, and after completion of the requirements for the minor with a minimum 2.0 grade point average in the E-Commerce Marketing minor courses.

No more than 50% of the credits in this minor may be transferred from another institution, nor will the minor be granted if more than 6 of the minor credits are specifically required in the student’s major.

More Information

Marketing Department
119 South Street, BUS 212
Big Rapids, MI 49307-2284
Phone: 231-592-1416
E-mail: MKTG @ferris.edu

The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
http://www.acbsp.org/p/st/Id/&sid=s1_001