Why Choose a Professional E-Commerce Marketing Certificate?
If you are employed (or hope to be employed) in a field where you need a good working knowledge of Internet-based marketing activity, the Professional E-Commerce Marketing Minor may be ideal for you. You will learn both the theory and practice of E-Commerce Marketing, and the Professional E-Commerce Marketing Certificate will enhance your skills through courses of your choice focused on:
Multi-channel marketing – integrating online and offline marketing with profitable results
Selling online, and saving money and time for your company and your customers
Managing databases in a digital world
Mastering best practices in business-to-consumer e-commerce marketing, business to-business e-commerce marketing, and direct marketing
Creation and execution of Internet marketing/advertising plans and campaigns including the basics of Web site design and implementation
You will be provided with the latest cutting edge Internet-based marketing skills that will help you, not only in E-Commerce, but also in careers such as direct marketing, advertising and professional selling.
This certificate is structured for experienced professionals who wish to choose E-Commerce Marketing-related courses to enhance their career development.
This certificate can be completed online.
Admission Requirements
New Students: 2.5 GPA (on a 4.0 scale) from high school and two of the following three criteria: (1) English ACT score of 16 or higher, or English SAT score of 370 or higher; (2) Math ACT score of 19 or higher, or Math SAT score of 460 or higher; (3) Reading ACT score of 19 or higher, or Verbal SAT score of 430 or higher. ACT score requirements shall not apply to international students and non-traditional students aged 23 or older.
Transfer Students: Combined college or university GPA of 2.35 (on a 4.0 scale) from all institutions attended, and the following criteria: (1) transfer equivalency for ENGL 150 or placement in ENGL 150 the first semester at FSU which would require an English ACT score of 16 or higher; (2) transfer equivalency for FSU MATH 115 or placement in MATH 115 the first semester at FSU which would require a Math ACT score of 19 or higher. ACT score requirements shall not apply to international students and non-traditional students aged 23 or older. All 12 credits in this certificate must be earned from Ferris State University.
Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.
Non-Degree Seeking Professionals: Non-degree students may complete 9 FSU credits but will need to meet the criteria listed above in order to complete the last certificate course. COB certificates are a total of 12 credits.
Graduation Requirements
You will receive the Professional E-Commerce Marketing Certificate after completion of the requirements with a minimum 2.0 grade point. All 12 credits in this certificate must be earned from Ferris State University.
More Information
Marketing Department
119 South Street, BUS 212
Big Rapids, MI 49307-2284
Phone: 231-592-1416
E-mail: MKTG @ferris.edu
The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP)
http://www.acbsp.org/p/st/Id/&sid=s1_001
