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Professional E-Commerce Marketing PECM-CT-BU

Degree Type: Certificate

College(s): Business

Required Courses  Credit Hours 
ECOM 375 Bus to Bus E-Commerce MKTG 3
ECOM 383 Bus to Con E-Commerce MKTG 3
Elective Courses (choose two):
AIMC 375 Bus-to-Bus Advertising/IMC 3
GRDE 228 Interactive Media Development 3
MKTG 321 Principles of Marketing 3
MKTG 383 Direct Marketing 3
Minimum credit hours required 12

Why Choose a Professional E-Commerce Marketing Certificate?

If you are employed (or hope to be employed) in a field where you need a good working knowledge of Internet-based marketing activity, the Professional E-Commerce Marketing Minor may be ideal for you. You will learn both the theory and practice of E-Commerce Marketing, and the Professional E-Commerce Marketing Certificate will enhance your skills through courses of your choice focused on:

  • Multi-channel marketing – integrating online and offline marketing with profitable results
  • Selling online, and saving money and time for your company and your customers
  • Managing databases in a digital world
  • Mastering best practices in business-to-consumer e-commerce marketing, business to-business e-commerce marketing, and direct marketing
  • Creation and execution of Internet marketing/advertising and social media plans and campaigns including the basics of Web site design and implementation

  • You will be provided with the latest cutting edge Internet-based marketing skills that will help you, not only in E-Commerce, but also in careers such as direct marketing, advertising and professional selling.

    This certificate is structured for experienced professionals who wish to choose E-Commerce Marketing-related courses to enhance their career development.   

    This certificate can be completed online.

    Admission Requirements

    Any person admitted to a Ferris State University degree program may enroll in courses for undergraduate COB certificates. No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in a FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in the program/major.

    Individuals wanting to advance their career, but not admitted to an FSU degree program, may also earn undergraduate COB certificates through the non-degree program.

    Admission/registration process for individuals seeking only a certificate:

  • Individuals wishing only to complete a COB certificate may enroll as a non-degree student restricted to a maximum of 9 credits per semester and a total of 15 credits.
  • Unless it is determined that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, non-degree students need only show proof of a 2.35 high school GPA where competency is required and complete the simple non-degree application process by accessing the FSU website. FSU provides part-time non-degree students with a streamlined method to register early for day or evening courses on the FSU campus through the Educational and Career Counseling Center located in Starr 313.
  • An advisor can be assigned by the College of Business in the certificate program.

    Admission process for non-degree certificate students wishing to pursue a bachelor or associate’s degree:
  • If the student decides to pursue a bachelor or associate’s degree, admission criteria for the College of Business is initiated when the “Program Change Form” request is processed.
  • The student will then complete the regular admission process for FSU.

    Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

    More Information:
    Additional guidance can be found on the College of Business Webpage under the Admissions tab.

  • Graduation Requirements

    You will receive the Professional E-Commerce Marketing Certificate after completion of the requirements with a minimum 2.0 grade point. All 12 credits in this certificate must be earned from Ferris State University.

    More Information

    Marketing Department
    119 South Street, BUS 212
    Big Rapids, MI 49307-2426
    Phone: 231-592-1416
    E-mail: MKTG @ferris.edu

    The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) Next review is February 2018.

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