Why Choose a Professional E-Commerce Marketing Certificate?
If you are employed (or hope to be employed) in a field where you need a good working knowledge of Internet-based marketing activity, the Professional E-Commerce Marketing Minor may be ideal for you. You will learn both the theory and practice of E-Commerce Marketing, and the Professional E-Commerce Marketing Certificate will enhance your skills through courses of your choice focused on:Multi-channel marketing – integrating online and offline marketing with profitable results
Selling online, and saving money and time for your company and your customers
Managing databases in a digital world
Mastering best practices in business-to-consumer e-commerce marketing, business to-business e-commerce marketing, and direct marketing
Creation and execution of Internet marketing/advertising and social media plans and campaigns including the basics of Web site design and implementation
You will be provided with the latest cutting edge Internet-based marketing skills that will help you, not only in E-Commerce, but also in careers such as direct marketing, advertising and professional selling.
This certificate is structured for experienced professionals who wish to choose E-Commerce Marketing-related courses to enhance their career development.
This certificate can be completed online.
Any person admitted to a Ferris State University degree program may enroll in courses for undergraduate COB certificates. No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in a FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in the program/major.Individuals wishing only to complete a COB certificate may enroll as a non-degree student restricted to a maximum of 9 credits per semester and a total of 15 credits.
Individuals wanting to advance their career, but not admitted to an FSU degree program, may also earn undergraduate COB certificates through the non-degree program.
Admission/registration process for individuals seeking only a certificate:
Unless it is determined that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, non-degree students need only show proof of a 2.35 high school GPA where competency is required and complete the simple non-degree application process by accessing the FSU website. FSU provides part-time non-degree students with a streamlined method to register early for day or evening courses on the FSU campus through the Educational and Career Counseling Center located in Starr 313.
An advisor can be assigned by the College of Business in the certificate program.
Admission process for non-degree certificate students wishing to pursue a bachelor or associate’s degree:
If the student decides to pursue a bachelor or associate’s degree, admission criteria for the College of Business is initiated when the “Program Change Form” request is processed.
The student will then complete the regular admission process for FSU.
Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.
Additional guidance can be found on the College of Business Webpage under the Admissions tab.
You will receive the Professional E-Commerce Marketing Certificate after completion of the requirements with a minimum 2.0 grade point. All 12 credits in this certificate must be earned from Ferris State University.
119 South Street, BUS 212
Big Rapids, MI 49307-2426
E-mail: MKTG @ferris.edu
The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) Next review is February 2018.