Integrated Marketing Communications (IMT-CT-BU)

Locate a Course
Find a Degree
Learn about a Program
Follow a Career Path

Integrated Marketing Communications IMT-CT-BU

College(s): Business

Required Courses		Credit Hours
AIMC 300	Principles of Advertising/IMC	3
AIMC 352	Principles of Sales Promotion	3
MKTG 383	Direct Marketing	3
PREL 240	Public Relations Principle	3
Minimum credit hours required:		12

Why Choose an Integrated Marketing Communications Certificate?

With so many media choices available today, all kinds of companies are looking for grads that understand IMC (Integrated Marketing Communications.) In fact the U. S. Department of Commerce identifies IMC as one of the fastest growing career fields. A certificate in IMC can give you an additional skill set to compliment your major and make you a more attractive hire. It exposes you to the latest advertising techniques, and it also acquaints you with the other promo techniques that work effectively with advertising. Just what companies are looking for these days. It’s all about creating and placing ads and other instruments of promotion for maximum impact in traditional media like radio,
television ,and direct marketing channels, plus the hottest social media, like Facebook, Twitter, Pinterest, and more.

Admission Requirements

New Students: 2.5 GPA (on a 4.0 scale) from high school and two of the following three criteria: (1) English ACT score of 16 or higher, or English SAT score of 370 or higher; (2) Math ACT score of 19 or higher, or Math SAT score of 460 or higher; (3) Reading ACT score of 19 or higher, or Verbal SAT score of 430 or higher. ACT score requirements shall not apply to international students and non-traditional students aged 23 or older.

Transfer Students: Combined college or university GPA of 2.35 (on a 4.0 scale) from all institutions attended, and the following criteria: (1) transfer equivalency for ENGL 150 or placement in ENGL 150 the first semester at FSU which would require an English ACT score of 16 or higher; (2) transfer equivalency for FSU MATH 115 or placement in MATH 115 the first semester at FSU which would require a Math ACT score of 19 or higher. ACT score requirements shall not apply to international students and non-traditional students aged 23 or older.

No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in another FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in that program.

Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

Non-Degree Seeking Professionals: Non-degree students may complete 9 FSU credits but will need to meet the criteria listed above in order to complete the last certificate course. COB certificates are a total of 12 credits.

Graduation Requirements

You will receive the Integrated Marketing Communications Certificate after completion of the requirements with a minimum 2.0 grade point.

More Information

Marketing Department
119 South Street, BUS 212
Big Rapids, MI 49307-2284
Phone: 231-592-1416
E-mail: MKTG @ferris.edu

The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) Next Accreditation review is February 2018

http://www.acbsp.org/p/st/Id/&sid=s1_001