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Integrated Marketing Communications IMT-CT-BU

Degree Type: Certificate

College(s): Business

Required Courses  Credit Hours 
AIMC 300 Principles of Advertising/IMC 3
AIMC 352 Principles of Sales Promotion 3
MKTG 383 Direct Marketing 3
PREL 240 Public Relations Principle 3
Minimum credit hours required: 12

Why Choose an Integrated Marketing Communications Certificate?

With so many media choices available today, all kinds of companies are looking for grads that understand IMC (Integrated Marketing Communications.)   In fact the U. S. Department of Commerce identifies IMC as one of the fastest growing career fields. A certificate in IMC can give you an additional skill set to compliment your major and make you a more attractive hire.   It exposes you to the latest advertising techniques, and it also acquaints you with the other promo techniques that work effectively with advertising. Just what companies are looking for these days. It’s all about creating and placing ads and other instruments of promotion for maximum impact in traditional media like radio, television ,and direct marketing channels, plus the hottest social media, like Facebook, Twitter, Pinterest, and more.

Admission Requirements

Any person admitted to a Ferris State University degree program may enroll in courses for undergraduate COB certificates. No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in a FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in the program/major.

Individuals wanting to advance their career, but not admitted to an FSU degree program, may also earn undergraduate COB certificates through the non-degree program.

Admission/registration process for individuals seeking only a certificate:

  • Individuals wishing only to complete a COB certificate may enroll as a non-degree student restricted to a maximum of 9 credits per semester and a total of 15 credits.
  • Unless it is determined that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, non-degree students need only show proof of a 2.35 high school GPA where competency is required and complete the simple non-degree application process by accessing the FSU website. FSU provides part-time non-degree students with a streamlined method to register early for day or evening courses on the FSU campus through the Educational and Career Counseling Center located in Starr 313.
  • An advisor can be assigned by the College of Business in the certificate program.

    Admission process for non-degree certificate students wishing to pursue a bachelor or associate’s degree:
  • If the student decides to pursue a bachelor or associate’s degree, admission criteria for the College of Business is initiated when the “Program Change Form” request is processed.
  • The student will then complete the regular admission process for FSU.

    Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

    More Information:
    Additional guidance can be found on the College of Business Webpage under the Admissions tab.

  • Graduation Requirements

    You will receive the Integrated Marketing Communications Certificate after completion of the requirements with a minimum 2.0 grade point.

    More Information

    Marketing Department
    119 South Street, BUS 212
    Big Rapids, MI 49307-2284
    Phone: 231-592-2426
    E-mail: MKTG @ferris.edu

    The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) Next Accreditation review is February 2018


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