Health Care Marketing (HCMK-BS-BU) - Ferris Course Catalog

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Health Care Marketing HCMK-BS-BU

College(s): Business

Required Courses		Credit Hours
BUSINESS CORE
ACCT 201	Principles of Accounting 1	3
ACCT 202	Principles of Accounting 2	3
BLAW 321	Contracts and Sales	3
BUSN 499	Integrating Experience	3
FINC 322	Financial Management 1	3
ISYS 321	Business Information Systems	3
MGMT 301	Applied Management	3
MGMT 370	Quality-Operations Mgmt	3
MKTG 321	Principles of Marketing	3
STQM 260	Introduction to Statistics	3
MAJOR
AIMC 300	Principles of Advertising/IMC	3
CCHS 101	Orientation-Health Care	3
HCSA 202	Health Care Law 1	3
HCSA 210	Health Care Finance 1	3
MKTG 231	Professional Selling	3
MKTG 291	Marketing Internship	1
MKTG 322	Consumer Behavior	3
MKTG 391	Marketing Internship II	1
MKTG 441	International Marketing	3
MKTG 450	Healthcare Marketing	3
MKTG 472	Supply Chain Management	3
MKTG 476	Marketing Strategy	3
MKTG 491	MKTG Internship	1
MRIS 103	Medical Terminology	4
STQM 427	Data Analytics-Healthcare Mktg	3
Directed Electives - choose one
MKTG 434	Advanced Selling	3
HCSA 310	Health Care Finance 2	3
HCSA 402	Health Care Law 2	3
UNIVERSITY GENERAL EDUCATION
Communication Competence
COMM 121	Fundamentals-Public Speaking	3
ENGL 150	English 1	3
ENGL 211	Industrial and Career Writing	3
Or
ENGL 250	English 2	3
ENGL 325	Advanced Business Writing	3
Scientific Understanding
CHEM 103	Preparatory Chemistry	4
BIOL 109	Basic Human Anatomy-Physiology	4
Quantitative Skills
MATH 115	Intermediate Algebra	3
Cultural Enrichment
PHIL 216	Introduction to Ethics	3
*	Cultural Enrichment Elective	6
Social Awareness
ECON 221	Principles of Macroeconomics	3
ECON 222	Principles of Microeconomics	3
PSYC 150	Introduction to Psychology	3
Additional General Education Requirements
COMM 332	Persuasive Speaking	3
*	General Education Elective	4
Minimum credit hours required		121

Why Choose Healthcare Marketing?

Want a career in healthcare but working from a medical aspect is not for you? Want a career in business but the boardroom bores you? Well, now you can combine the medical world with the business world with a BS in Healthcare Marketing. This program is designed to develop graduates capable of marketing within the health care industry across the supply chain - including hospitals and hospital systems, physician practices, specialized clinics; manufacturers of pharmaceuticals, medical devices and medical furniture; social service providers and change-behavior specialists.

The job market for students with competence in healthcare marketing is currently very strong. However, healthcare systems and organizations are generally reluctant to hire undergraduates for entry-level positions if those undergraduates do not have healthcare or healthcare related competencies and experience. The BS Healthcare Marketing program at Ferris State University was designed with input from both industry and academia to teach you those marketing competencies valued by the healthcare industry.

Career Opportunities

Healthcare spending is 4.3 times the amount spent on national defense. A survey of nearly 300 hospital by the Society for healthcare strategy and market development (SHSMD) found that hospital marketing departments averaged 6 staff members with budgets of 1.2 million. Marketing departments are incorporated into the structure of healthcare organizations and marketers are being promoted to manager’s directors, and ultimately vice presidents. Some careers in Healthcare Marketing you may start at are: jobs in sales and marketing for healthcare providers and their suppliers, including medical device and furniture sales and marketing, customer service, and social marketing.

Admission Requirements

New Students: 2.5 high school GPA (on a 4.0 scale) and two of the three criteria below: (1) English ACT score of 16 or higher, or SAT Writing score of 370 or higher; (2) Math ACT score of 19 or higher, or SAT Math score of 460 or higher; (3) Reading ACT score of 19 or higher, or SAT Reading score of 430 or higher.

Transfer Students: Combined college or university GPA of 2.35 (on a 4.0 scale) from all institutions attended. GPA is based on completion of 12 credit hours or more. Transfer equivalency for FSU ENGLISH 150 or placement during the first semester at FSU which would require an ACT English score of 16 or higher; Compass score 70 – 100. Transfer equivalency for FSU MATH 115 or placement during the first semester at FSU which would require an ACT Math score of 19 or higher; Compass Algebra score 46 - 74 and HS Algebra with 2.0.

Exceptions for New and Transfer Students: Applicants not meeting the above criteria but having a 2.35 High School GPA and at least a 16 ACT in Math or Reading (2.00 Overall GPA for Transfer Students) can be considered for conditional admission in a College of Business Pre-Program. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

Pre-Program students must complete a minimum of 12 FSU credits (excluding developmental courses) with a 2.35 GPA; courses must include ENGL 150 and MATH 115 before being considered for admission into their program of choice. Students must meet admission criteria for their chosen degree program by the time they have earned 30 credits.

More Information:
Additional guidance can be found on the College of Business Webpage under the Admissions tab.

Graduation Requirements

The Health Care Marketing program at Ferris leads to a Bachelor of Science degree. Graduation requires a minimum 2.0 GPA in core classes, in the major and overall.

More Information

Marketing Department
College of Business
119 South Street, BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
Email: MKTG@ferris.edu

The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Next accreditation review date: February 2018.
http://www.acbsp.org/p/st/Id/sid=s1_001.