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Health Care Marketing HCMK-BS-BU

Degree Type: Bachelor of Science

College(s): Business

Required Courses  Credit Hours 
ACCT 201 Principles of Accounting 1 3
ACCT 202 Principles of Accounting 2 3
BLAW 321 Contracts and Sales 3
BUSN 499 Integrating Experience 3
FINC 322 Financial Management 1 3
ISYS 321 Business Information Systems 3
MGMT 301 Applied Management 3
MGMT 370 Quality-Operations Mgmt 3
MKTG 321 Principles of Marketing 3
STQM 260 Introduction to Statistics 3
AIMC 300 Principles of Advertising/IMC 3
COHP 101 The U.S. Health Care System 3
HCSA 202 Health Care Law 1 3
HCSA 210 3
MKTG 231 Professional Selling 3
MKTG 291 Marketing Internship 1
MKTG 322 Consumer Behavior 3
MKTG 391 Marketing Internship II 1
MKTG 441 International Marketing 3
MKTG 450 Healthcare Marketing 3
MKTG 472 Supply Chain Management 3
MKTG 476 Marketing Strategy 3
MKTG 491 MKTG Internship 1
MRIS 103 Medical Terminology 4
STQM 427 Data Analytics-Healthcare Mktg 3
Directed Electives - choose one
MKTG 434 Advanced Selling 3
HCSA 310 Health Care Finance 2 3
HCSA 402 Health Care Law 2 3
Communication Competence
COMM 121 Fundamentals-Public Speaking 3
ENGL 150 English 1 3
ENGL 211 Industrial and Career Writing 3
ENGL 250 English 2 3
ENGL 325 Advanced Business Writing 3
Scientific Understanding
CHEM 103 Preparatory Chemistry 4
BIOL 109 Basic Human Anatomy-Physiology 4
Quantitative Skills
MATH 115 Intermediate Algebra 3
Cultural Enrichment
PHIL 216 Introduction to Ethics 3
* Cultural Enrichment Elective 6
Social Awareness
ECON 221 Principles of Macroeconomics 3
ECON 222 Principles of Microeconomics 3
PSYC 150 Introduction to Psychology 3
Additional General Education Requirements
COMM 332 Persuasive Speaking 3
* General Education Elective 4
Minimum credit hours required 121

Why Choose Health Care Marketing?

Want a career in health care but working from a medical aspect is not for you? Want a career in business but the boardroom bores you? Well, now you can combine the medical world with the business world with a BS in Healthcare Marketing. This program is designed to develop graduates capable of marketing within the health care industry across the supply chain - including hospitals and hospital systems, physician practices, specialized clinics; manufacturers of pharmaceuticals, medical devices and medical furniture; social service providers and change-behavior specialists.

The job market for students with competence in healthcare marketing is currently very strong. However, healthcare systems and organizations are generally reluctant to hire undergraduates for entry-level positions if those undergraduates do not have healthcare or healthcare related competencies and experience. The BS Healthcare Marketing program at Ferris State University was designed with input from both industry and academia to teach you those marketing competencies valued by the healthcare industry.

Career Opportunities

Health care spending is 4.3 times the amount spent on national defense. A survey of nearly 300 hospitals by the Society for Health Care Strategy and Market Development (SHSMD) found that hospital marketing departments averaged 6 (six) staff members with budgets of 1.2 million. Marketing departments are incorporated into the structure of health care organizations and marketers are being promoted to manager’s directors, and ultimately vice presidents. Some careers in Health Care Marketing you may start at are: jobs in sales and marketing for health care providers and their suppliers, including medical device and furniture sales and marketing, customer service, and social marketing.

Admission Requirements

New Students: 2.5 high school GPA (on a 4.0 scale) and two of the three criteria below: (1) English ACT score of 16 or higher, or SAT Writing score of 370 or higher; (2) Math ACT score of 19 or higher, or SAT Math score of 460 or higher; (3) Reading ACT score of 19 or higher, or SAT Reading score of 430 or higher.

Transfer Students: Combined college or university GPA of 2.35 (on a 4.0 scale) from all institutions attended. GPA is based on completion of 12 credit hours or more. Transfer equivalency for FSU ENGLISH 150 or placement during the first semester at FSU which would require an ACT English score of 16 or higher; Compass score 70 – 100. Transfer equivalency for FSU MATH 115 or placement during the first semester at FSU which would require an ACT Math score of 19 or higher; Compass Algebra score 46 - 74 and HS Algebra with 2.0.

Exceptions for New and Transfer Students: Applicants not meeting the above criteria but having a 2.35 High School GPA and at least a 16 ACT in Math or Reading (2.00 Overall GPA for Transfer Students) can be considered for conditional admission in a College of Business Pre-Program. Any mitigating circumstances will be considered on an individual basis by the College of Business Dean’s Office.

Pre-Program students must complete a minimum of 12 FSU credits (excluding developmental courses) with a 2.35 GPA; courses must include ENGL 150 and MATH 115 before being considered for admission into their program of choice. Students must meet admission criteria for their chosen degree program by the time they have earned 30 credits.

More Information:
Additional guidance can be found on the College of Business Webpage under the Admissions tab.

Graduation Requirements

The Health Care Marketing program at Ferris leads to a Bachelor of Science degree. Graduation requires a minimum 2.0 GPA in core classes, in the major and overall.

More Information

Marketing Department
College of Business
119 South Street, BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
Email: MKTG@ferris.edu

The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP.) Next accreditation review date: February 2018.

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