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Public Relations

Degree Type: Certificate
College(s): College of Business

Why Choose a Public Relations Certificate? - Program Spotlight

PR professionals communicate with a wide variety of audiences in their role as advocates for an organization. PR specialists excel in all areas related to communication and relationship building, such as: writing, public speaking, event planning, social media, publicity, storytelling, branding, and reputation management. Our PR minor will give you a solid foundation in real-world tools of the trade. You will be trained in one of the best programs in the nation, learning how to communicate effectively to meet executive level expectations.

Career Opportunities

At its core, PR is business communication in the service of reputation management, therefore, PR can be found in literally every organization, making it a high-demand job. A PR minor will supplement your major with practical knowledge, skills, and abilities desired by employers. Trained PR specialists start out earning between $35-50,000, with seasoned professionals at the executive level making well into six figure salaries.  The real-world training in this curriculum gives students a foundation for creating material in corporations, agencies, nonprofit, and government organizations.  Job titles include work in media relations, sales promotion, public advocacy, human resources, speech writing, account executive, event planning, and broadcasting.

Admission Requirements

  • Applicant should show proof of high school graduation with a 2.35 GPA.  If it is determined by the COB Dean’s Office/SAA that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, all college transcripts should be submitted to the Admissions Office. Once admitted, an advisor will be assigned by the College of Business in the certificate program.
  • Dual enrolled/concurrent students must complete their high school degree (provide transcript) before the certificate will be granted from FSU. 
  • Students wishing to pursue a bachelor or associate’s degree must meet the admission criteria for the program. This criteria review is initiated when the “Program Change Form” request is processed through the COB Dean’s Office/SAA.


Graduation Requirements

You will receive the Public Relations Certificate after completion of the requirements for the certificate with a minimum 2.0 grade point average.

No more than 50% of the credits in this certificate may be transferred from another institution, nor will the certificate be granted if more than 50% of the certificate credits are specifically required in the students major.

More Information

Marketing Department
119 South Street, Business 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426

Required Courses
Credit Hours
Public Relations Principle
Public Relations Tactics
Public Relations Ethics\Law
Public Relations Directed Elective
Minimum credit hours required for certificate: