You are currently viewing an archived version of the Ferris catalog.
View the most current version.

Data Analytics

Degree Type: Certificate
College(s): College of Business

Why Choose a Data Analytics Certificate?

Data Analytics is a growing field that uses data to gather intelligence in business, marketing, finance, accounting, human resources, insurance, homeland security, criminal justice, education, government, healthcare and manufacturing. Data mining turns raw data into information. This information creates knowledge used by leaders and managers to establish and achieve organizational goals and sustain a competitive advantage. For example, it assists businesses in spotting customer trends, creating customer loyalty, enhancing supplier relationships, reducing financial risk and uncovering new sales opportunities.

Organizations today face tough competitive challenges. Some challenges can be met with the competitive advantage of better knowledge. Your future employer may assign you to help create that knowledge by using sound research methods to discover knowledge hidden within vast databases. For example, you may be asked to help a team discover customer buying patterns that signal new niche markets. Or you may help discover a pattern of credit card use that points to fraud. Or you may help discover patterns of cell growth helpful in diagnosing cancer. Or you may assist a team searching for patterns of terrorist activities. Or you may help discover changing patterns of habitat growth impacting endangered species. Do you see yourself in a team working with research tools to explore vast amounts of data and information to uncover important patterns? If so, a data mining certificate will prepare you to work in a team setting to help fulfill information needs of your employer through application of data mining methods.

Career Opportunities 

Some career options for those who have a Data Analytics Certificate would be a predictive modeler, data analyst or a data scientist.

Admissions Requirements

  • Applicant should show proof of high school graduation with a 2.35 GPA.  If it is determined by the COB Dean’s Office/SAA that regular program admission criteria should be met in order to complete the certificate successfully and be a contributing member of the course, all college transcripts should be submitted to the Admissions Office. Once admitted, an advisor will be assigned by the College of Business in the certificate program.
  • Dual enrolled/concurrent students must complete their high school degree (provide transcript) before the certificate will be granted from FSU. 
  • Students wishing to pursue a bachelor or associate’s degree must meet the admission criteria for the program. This criteria review is initiated when the “Program Change Form” request is processed through the COB Dean’s Office/SAA.

More Information:
Additional guidance can be found on the College of Business Webpage under the Admissions tab.

Graduation Requirements

You will receive the Data Analytics Certificate after completion of the requirements with a minimum 2.0 grade point average.

No more than 50% of the credits in this certificate may be transferred from another institution, nor will the certificate be granted if more than 50% of the certificate credits are specifically required in the student's major.

More Information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426

Required Courses
Credit Hours
Introduction to Data Mining
Data Mining Tools
Data Mining Processes
Proj Management Fundamentals
Minimum credit hours required for certificate: