2020-2021 Catalog (Current)

Public Relations

Degree Type: Bachelor of Science
College(s): College of Business

Program Requirements

Public Relations, BS Program Checksheet

Includes:

  • Major Courses, General Education Courses, and Concentration Courses
  • Admission and Transfer Requirements
  • Graduation Requirements

Why Choose Public Relations? - Program Spotlight

Public relations is one of the fastest-growing industries in the United States, and Ferris is home to one of the best programs in the nation. The Ferris PR program is one of only two in the U.S. offering PR as a business degree; a significant distinction that “wows” employers. Additionally, Ferris is one of 35 elite programs in the U.S. to earn national certification (CEPR) in public relations. Our exclusive business core is combined with six PR-specific courses, more than any program in the state. Our faculty bring real-world experience and professional certification (APR) to the classroom, where students work on real projects for real clients. The program’s proven excellence and distinctive offerings give our graduates a meaningful competitive advantage.

Career Opportunities

The field of public relations covers the entire spectrum of business communication for all types of organizations, from corporate to agencies to government and non-profit. PR is ultimately about building relationships and positive reputations, so it is literally in every organization everywhere. According to the Public Relations Society of America, the average practitioner’s salary is $69,000, with starting salaries ranging from $35-50,000. Top PR executives can make well into the six-figure salary range. Our program requires students to start the career search process early by making important contacts through job shadows, informational interviews, business networking, and internships. Graduates have landed jobs in all sectors throughout the nation and world. The real-world training in this curriculum gives students a foundation for creating material in corporations, agencies, nonprofit, and government organizations.  Job titles include work in media relations, sales promotion, public advocacy, human resources, speech writing, account executive, event planning, and broadcasting.

More Information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
Email:

Required Courses
Credit Hours

Public Relations, BS - 120 Credits

Business Core - 30 Credits
Princ. of Financial Accounting
3
Princ of Managerial Accounting
3
Legal Environment of Business
3
Integrating Experience
3
Financial Management 1
3
Business Information Systems
3
Applied Management
3
Quality-Operations Mgmt
3
Principles of Marketing
3
Introduction to Statistics
3
Major Requirements - 30 Credits
Writing for Mass Media
3
Reporting
3
Marketing Research
3
Public Relations Seminar I
2
Public Relations Principle
3
Public Relations Tactics
3
Public Relations Ethics\Law
3
Public Relations Seminar IV
1
Public Relations Strategy
3
Public Relations Campaigns
3
Public Relations Internship
1 TO 9

Select One of the Following Concentrations - 12 Credits

Employee Relations Concentration - 12 Credits
Directed Elective (Advisors Approval) - 3 Credits
Human Resource Management
3
Negotiations
3
Recruitment and Selection
3
Investor Relations Concentration - 12 Credits
Directed Elective (Advisors Approval) -  3 Credits
Mathematics of Finance
3
Financial Markets-Institutions
3
Financial Management 2
3
Marketing Promotion Concentration - 12 Credits
Principles of Advertising/IMC
3
Promotional Writing
3
Professional Selling
3
Consumer Behavior
3
Media Relations Concentration - 12 Credits
Prof Technical Communication
4
Feature and Opinion Writing
3
Field Production
3
Script Writing
3
Public Relations Concentration - 12 Credits
PR Concentration Electives - Advisor Approval