Music and Entertainment Business
- Major Courses and General Education Courses
- Admission and Transfer Requirements
- Graduation Requirements
Why Choose Music and Entertainment Business? - Program Spotlight
The Music and Entertainment Business program prepares students to enter the global, multi-billion dollar music and entertainment industries. The degree combines a solid business background with an emphasis on the music and entertainment business. Students are required to complete a minimum of two internships which allow them to focus on areas of the industry which interest them. Internships frequently take place in major metropolitan markets, and smaller regional markets, for well-known record labels, radio stations, manufacturers, agents, and concert venues.
The Music and Entertainment Business program is endorsed by the National Association of Music Merchants (NAMM), the professional trade organization that represents the global music products industry. NAMM sponsors two world-class trade shows per year and Music and Entertainment Business students are allowed to attend these at greatly reduced educational rates. The Winter Show at the Anaheim Convention Center, in California, is the single largest event of its kind in the world. At these shows, students will see the latest in music related products and enjoy live performances by some of their favorite artists. Students benefit as well from special sessions and seminars designed specifically for those planning a career in the music and entertainment industry.
Students may also take part in conferences and trade shows sponsored by the Music Business Association (MusicBiz). These are currently held in Nashville, Tennessee and are attended by industry professionals representing record companies, distributors, music publishers, artist management agencies, booking/talent agencies and entertainment law firms.
Within the degree program, multiple areas of the music and entertainment business are explored with emphasis on preparing students for positions in marketing, management, sales, advertising, public relations, promotion and production. In addition, students are able to choose a relevant academic minor, certificate or courses that provide a personalized approach to career preparation. Previous formal training in music is not required for admission to the program. Select music courses are required to enhance the student’s understanding of the role of a performing artist.
As a result of their academic preparation, in conjunction with the extensive hands-on component of this curriculum (derived from two internships, participation in national/international trade shows and conventions, and active involvement in the student-based organization which functions as a model production company), our graduates participate in local, regional and national employment opportunities provided by industry providers throughout the United States.
Music and Entertainment Business
119 South Street, BUS 112
Big Rapids, MI 49307-2279
E-mail: [email protected]
The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP.) Next Accreditation Review is Spring 2028.
University General Education