2020-2021 Catalog (Current)

Music and Entertainment Business

Degree Type: Bachelor of Science
College(s): College of Business

Program Requirements

Music and Entertainment Business, BS Program Checksheet

Includes;

  • Major Courses and General Education Courses
  • Admission and Transfer Requirements
  • Graduation Requirements

Why Choose Music and Entertainment Business? - Program Spotlight

The Music and Entertainment Business program prepares students to enter the global, multi-billion dollar music and entertainment industries. The degree combines a solid business background with an emphasis on the music and entertainment business.  Students are required to complete a minimum of two internships which allow them to focus on areas of the industry which interest them.  Internships frequently take place in major metropolitan markets, and smaller regional markets, for well-known record labels, radio stations, manufacturers, agents, and concert venues.

The Music and Entertainment Business program is endorsed by the National Association of Music Merchants (NAMM), the professional trade organization that represents the global music products industry. NAMM sponsors two world-class trade shows per year and Music and Entertainment Business students are allowed to attend these at greatly reduced educational rates. The Winter Show at the Anaheim Convention Center, in California, is the single largest event of its kind in the world. At these shows, students will see the latest in music related products and enjoy live performances by some of their favorite artists.  Students benefit as well from special sessions and seminars designed specifically for those planning a career in the music and entertainment industry. 

Students may also take part in conferences and trade shows sponsored by the Music Business Association (MusicBiz). These are currently held in Nashville, Tennessee and are attended by industry professionals representing record companies, distributors, music publishers, artist management agencies, booking/talent agencies and entertainment law firms.

Within the degree program, multiple areas of the music and entertainment business are explored with emphasis on preparing students for positions in marketing, management, sales, advertising, public relations, promotion and production. In addition, students are able to choose a relevant academic minor, certificate or courses that provide a personalized approach to career preparation.  Previous formal training in music is not required for admission to the program.  Select music courses are required to enhance the student’s understanding of the role of a performing artist.

Career Opportunities

As a result of their academic preparation, in conjunction with the extensive hands-on component of this curriculum (derived from two internships, participation in national/international trade shows and conventions, and active involvement in the student-based organization which functions as a model production company), our graduates participate in local, regional and national employment opportunities provided by industry providers throughout the United States.

More Information

Music and Entertainment Business
119 South Street, BUS 112
Big Rapids, MI 49307-2279
Phone: 231-591-2441
E-mail:

The College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP.) Next Accreditation Review is Spring 2028.
http://www.acbsp.org

Required Courses
Credit Hours

Business Core

Princ. of Financial Accounting
3
Princ of Managerial Accounting
3
Contracts and Sales
3
Integrating Experience
3
Financial Management 1
3
Business Information Systems
3
Applied Management
3
Quality-Operations Mgmt
3
Principles of Marketing
3
Introduction to Statistics
3

Major

Principles of Advertising/IMC
3
Team Dynamics - Org Behavior
3
Orientation-MIMG
1
MIMG Internship 1
2
MIMG Internship 2
2
The Music Business
3
Professional Selling
3
Consumer Behavior
3
Marketing Research
3
Public Relations Principle
3
Principles of Retailing
3
Directed Electives
See advisor.
6
Related Electives
Recommended courses: Music Ensemble electives (up to 5 credits), MUSI 201, MUSI 236
additional Business Courses; may use MATH 115 if needed; may be required to include General Education - See Advisor
General Education Elective unless used in Major Directed Elective.  
10

University General Education

Communication Competence 
English 1
3
Advanced Business Writing
3
Choose One:
Interpersonal Communication
3
or
Fundamentals-Public Speaking
3
Choose One:
English 2
3
or
Industrial and Career Writing
3
Scientific Understanding
Lab Science Elective
4
Science Elective
3-4
Quantitative Skills
Choose One:
Quantitative Reason for Pro 2
4
or
Intermediate Algebra
3
If MATH ACT is 24 or higher, substitute a General Education Elective)
Cultural Enrichment
Fundamentals of Music
2
Music Appreciation
3
American Pop Music Since 1900
3
Music and Culture
3
Music Technology
3
Social Awareness
Principles of Macroeconomics
3
Principles of Microeconomics
3
Introduction to Psychology
3
Minimum credit hours required for B.S. degree:
120-121