2020-2021 Catalog (Current)

Marketing

Degree Type: Bachelor of Science
College(s): College of Business

Program Requirements

Marketing, BS Program Checksheet

Includes:

  • Major Courses, General Education Courses, and Concentration Courses
  • Admission and Transfer Requirements
  • Graduation Requirements

Why Choose Marketing? - Program Spotlight

Our Marketing degree provides students with the opportunity to develop a solid broad-based foundation along with the specialization (in areas such as sports marketing, digital marketing, retailing, sales, etc.) that employers appreciate in their entry-level employees. Students can work with faculty to design a concentration more closely aligned with their particular areas of interest. The Marketing curriculum emphasizes opportunities for hands-on experience, meeting and working with practitioners.

  • Our quality faculty with years of "real world" experience combine with modern classroom technology to provide a unique and up-to-date learning environment.
  • Internships build on our students' learning from their real-world experience.
  • With classes averaging less than 20 students, we stress team-based skills, interactive student presentations and hands-on projects to make learning enjoyable.
  • One out of every five presidents or CEO's in the top 500 US corporations has a marketing undergraduate degree.

Career Opportunities

Employers like to hire Ferris marketing graduates because of their practical skills, receptive attitudes and their ability to hit the ground running. Our alumni are a testament to the 50+ years of Marketing program experience. They range from CEO to VP, to manager and small business owner, serving both for-profit and non-profit enterprises, including entertainment and professional sports. Some marketing career options include sales manager, marketing director, brand manager, market research account manager, sports marketing director, retail manager, digital marketing marketer, purchasing director, industrial marketing director or VP marketing.

More Information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: (231) 591-2426
Email:

Required Courses
Credit Hours

Marketing, BS - 120 Credits

Business Core - 30 Credits
Princ. of Financial Accounting
3
Princ of Managerial Accounting
3
Contracts and Sales
3
Integrating Experience
3
Financial Management 1
3
Business Information Systems
3
Applied Management
3
Quality-Operations Mgmt
3
Principles of Marketing
3
Introduction to Statistics
3
Major Requirements - 30 Credits
Principles of Advertising/IMC
3
Professional Selling
3
Consumer Behavior
3
Marketing Data Analysis
3
Marketing Research
3
International Marketing
3
Supply Chain Management
3
Marketing Strategy
3
MKTG Internship
1 TO 9
Choose One:
Marketing Elective - 3 Credits
Small Business Management
3

Choose One of the Following Concentrations - 12 Credits

Digital Marketing Concentration - 12 Credits
Bus-to-Bus Digital Marketing
3
Bus-Consumer Digital Marketing
3
Direct Marketing
3
Choose One of the following:
Bus-to-Bus Advertising/IMC
3
Web Design and Planning
3
Industry Specific Concentration - 12 Credits  
DEPARTMENTAL APPROVAL REQUIRED - See advisor
Marketing Concentration - 12 Credits
Suggested Marketing Electives:
Bus-to-Bus Advertising/IMC
3
Bus-to-Bus Digital Marketing
3
Bus-Consumer Digital Marketing
3
Mktg for Non-Profit Organiz
3
Direct Marketing
3
Industrial Marketing
3
Sports Marketing
3
Healthcare Marketing
3
Purchasing
3
Product Marketing
3
Public Relations Principle
3
Principles of Retailing
3
Retailing Concentration - 12 Credits
Principles of Retailing
3
Retail Merchandising
3
Retail Management
3
Small Business Management
3
Sales Concentration - 12 Credits
Industrial Marketing
3
Advanced Selling
3
Sales Management
3
Purchasing
3
Sports Marketing Concentration - 12 Credits
Sports Marketing
3
MKTG Internship
1 TO 9
Public Relations Principle
3
Choose One of the following:
Directed Elective - Advisors Approval - 3 Credits
Public Relations Tactics
3