2020-2021 Catalog (Current)

Integrated Marketing Techniques

Degree Type: Minor
College(s): College of Business

Program Requirements

Integrated Marketing Techniques, Minor Program Checksheet

Includes:

  • Minor Courses and Emphasis Courses
  • Admission and Transfer Requirements
  • Graduation Requirements

Why Choose Integrated Marketing Techniques Minor?

Integrated Marketing is a management concept designed to integrate all aspects of marketing communication such as advertising, sales promotion, public relations, digital and direct marketing. The goal of integrated marketing is to create and sustain an overall brand that is consistent and targeted to select markets. The integrated marketing field has grown significantly and marketing organizations are requiring employees to have knowledge in all aspects of tactics and techniques. The Integrated Marketing Techniques Minor provides this knowledge base while allowing students to specialize in their area of interest. The completion of this minor provides a firm academic basis for additional advanced courses in the discipline.

Career Opportunities 

Professionals in the field of Integrated Marketing work to maximize the impact and efficiency of marketing strategies. As the national and global economies develop, companies will use integrated marketing more and more to differentiate themselves from the competition and position themselves with key publics. People with knowledge and experience in integrated marketing are in high demand and this field is projected to be an area of growth for the future.

More Information

Marketing Department
119 South Street/BUS 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
E-mail:

Required Courses
Credit Hours

Integrated Marketing Techniques Minor - 18 Credits

Minor Requirements - 12 Credits
Principles of Advertising/IMC
3
Professional Selling
3
Principles of Marketing
3
Public Relations Principle
3

Choose One Emphasis - 6 Credits

Advertising/IMC Media Emphasis
Fundamentals of Media
3
Media Strategy and Tactics
3
Analytical Marketing Emphasis
Marketing Data Analysis
3
Marketing Research
3
Business Marketing Emphasis
Industrial Marketing
3
Bus-to-Bus Advertising/IMC
3
Communication Emphasis
Theories of Persuasion
3
COMM 385
Array
Creative Advertising/IMC Emphasis
Layout and Production
3
Promotional Writing
3
Direct Marketing Emphasis
Direct Marketing
3
Introduction to Data Mining
3
Digital Marketing Emphasis
Bus-to-Bus Digital Marketing
3
Bus-Consumer Digital Marketing
3
Graphic Design Emphasis
Design Foundations
3
Web Design and Planning
3
Marketing Sales Emphasis
Consumer Behavior
3
Advanced Selling
3
Product and Non-Profit Marketing Emphasis
Mktg for Non-Profit Organiz
3
Product Marketing
3
Public Relations Emphasis
Public Relations Tactics
3
Public Relations Ethics\Law
3
Retailing Emphasis
Principles of Retailing
3
Retail Merchandising
3
Statistics Emphasis
Introduction to Statistics
3
Inferential Statistics
3