Integrated Marketing Techniques
- Minor Courses and Emphasis Courses
- Admission and Transfer Requirements
- Graduation Requirements
Why Choose Integrated Marketing Techniques Minor?
Integrated Marketing is a management concept designed to integrate all aspects of marketing communication such as advertising, sales promotion, public relations, digital and direct marketing. The goal of integrated marketing is to create and sustain an overall brand that is consistent and targeted to select markets. The integrated marketing field has grown significantly and marketing organizations are requiring employees to have knowledge in all aspects of tactics and techniques. The Integrated Marketing Techniques Minor provides this knowledge base while allowing students to specialize in their area of interest. The completion of this minor provides a firm academic basis for additional advanced courses in the discipline.
Professionals in the field of Integrated Marketing work to maximize the impact and efficiency of marketing strategies. As the national and global economies develop, companies will use integrated marketing more and more to differentiate themselves from the competition and position themselves with key publics. People with knowledge and experience in integrated marketing are in high demand and this field is projected to be an area of growth for the future.
119 South Street/BUS 212
Big Rapids, MI 49307-2284
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