2020-2021 Catalog (Current)

Marketing Research

Degree Type: Certificate
College(s): College of Business

Program Checksheet

Marketing Research, Certificate Program Checksheet


  • Certificate Courses
  • Admission Requirements
  • Graduation Requirements

Why Choose a Marketing Research Certificate?

If you have a strong interest in analytical decision making, this certificate will prepare you for the following:

  • Creating effective surveys
  • Employing computer-based statistical analysis procedures
  • Applying research information in real-world marketing decisions
  • You will be exposed to a wonderful set of concepts that will serve you, not just in a marketing research career pathway, but in any career field you choose that depends on the information in order to make successful business decisions.


More Information

Marketing Department
119 South Street, Business 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426

Required Courses
Credit Hours

Marketing Research Certificate - 12 Credits

Principles of Marketing
Marketing Data Analysis
Marketing Research
Inferential Statistics