2020-2021 Catalog (Current)


Degree Type: Certificate
College(s): College of Business

Program Requirements

Marketing, Certificate Program Checksheet


  • Certificate Courses
  • Admission Requirements
  • Graduation Requirements

Why Choose a Marketing Certificate? - Program Spotlight

If you have a desire to manage organizational activities which service customers and build relationships, this certificate will provide you skills in the following:

  • Oral and written communication
  • Solving customer-based problems
  • Developing, implementing and controlling marketing activities, programs, and plans
  • You will be exposed to a highly relevant set of concepts that will serve you, not just in marketing, but in any career field in which you become a manager or leader and must influence others in order to accomplish the tasks they face in their own job positions.

Employers like to hire Ferris marketing graduates because of their practical skills, receptive attitudes and their ability to hit the ground running. Our alumni are a testament to the 50+ years of Marketing program experience. They range from CEO to VP, to manager and small business owner, serving both for-profit and non-profit enterprises, including entertainment and professional sports. Some marketing career options include sales manager, marketing director, brand manager, market research account manager, sports marketing director, retail manager, digital marketing marketer, purchasing director, industrial marketing director or VP marketing.

More Information

Marketing Department
119 South Street, Business 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426

Required Courses
Credit Hours

Marketing Certificate - 12 Credits

Principles of Marketing
Consumer Behavior
Marketing Research
Choose One:
Mktg for Non-Profit Organiz
Industrial Marketing
Sports Marketing
International Marketing
Healthcare Marketing
Product Marketing