2020-2021 Catalog (Current)

Public Relations

Degree Type: Certificate
College(s): College of Business

Program Requirements

Public Relations, Certificate Program Checksheet

Includes:

  • Certificate Courses
  • Admission Requirements
  • Graduation Requirements

Why Choose a Public Relations Certificate? - Program Spotlight

PR professionals communicate with a wide variety of audiences in their role as advocates for an organization. PR specialists excel in all areas related to communication and relationship building, such as writing, public speaking, event planning, social media, publicity, storytelling, branding, and reputation management. Our PR minor will give you a solid foundation in real-world tools of the trade. You will be trained in one of the best programs in the nation, learning how to communicate effectively to meet executive-level expectations.

Career Opportunities

At its core, PR is business communication in the service of reputation management, therefore, PR can be found in literally every organization, making it a high-demand job. A PR minor will supplement your major with practical knowledge, skills, and abilities desired by employers. Trained PR specialists start out earning between $35-50,000, with seasoned professionals at the executive level making well into six-figure salaries. The real-world training in this curriculum gives students a foundation for creating material in corporations, agencies, nonprofit, and government organizations. Job titles include work in media relations, sales promotion, public advocacy, human resources, speech writing, account executive, event planning, and broadcasting.

More Information

Marketing Department
119 South Street, Business 212
Big Rapids, MI 49307-2284
Phone: 231-591-2426
Email:

Required Courses
Credit Hours
Public Relations Principle
3
Public Relations Tactics
3
Public Relations Ethics\Law
3
Public Relations Directed Elective
3
Minimum credit hours required for certificate:
12