2020-2021 Catalog (Current)

Advertising/Integrated Marketing Communications

Degree Type: Certificate
College(s): College of Business

Program Requirements

Advertising/Integrated Marketing Communications, Certificate Program Checksheet


  • Certificate Courses
  • Admission Requirements
  • Graduation Requirements

Why Choose an Advertising/Integrated Marketing Communications Certificate?

Identified by the U.S. Dept. of Commerce as one of the fastest-growing career fields, the Advertising/Integrated Marketing Communications Certificate will build these skills for you:

  • Understanding media and markets
  • Learning how corporations communicate effectively
  • Learning how to effectively manage integrated marketing communications
  • You will be exposed to the latest thinking regarding creating and writing ads and skillfully placing them for maximum success in influencing customers. You will also learn how to manage the relationships between advertising agencies and their clients.

Career Opportunities

Students with an advertising and integrated marketing background are in demand at companies and agencies that market using advertising, direct and digital marketing, sales promotion, public relations, content marketing, and social media.  Jobs include work in account services, digital and offline media buying, research, creative, content marketing and social media. 

More Information

Marketing Department
119 South Street, BUS 212
Big Rapids MI 49307-2284
Phone: 231-591-2426

Required Courses
Credit Hours

Certificate Required Courses - 12 Credits

Principles of Advertising/IMC
Layout and Production
Promotional Writing
Fundamentals of Media

Minimum credit hours required