Advertising/Integrated Marketing Communications
- Certificate Courses
- Admission Requirements
- Graduation Requirements
Why Choose an Advertising/Integrated Marketing Communications Certificate?
Identified by the U.S. Dept. of Commerce as one of the fastest-growing career fields, the Advertising/Integrated Marketing Communications Certificate will build these skills for you:
- Understanding media and markets
- Learning how corporations communicate effectively
- Learning how to effectively manage integrated marketing communications
- You will be exposed to the latest thinking regarding creating and writing ads and skillfully placing them for maximum success in influencing customers. You will also learn how to manage the relationships between advertising agencies and their clients.
Students with an advertising and integrated marketing background are in demand at companies and agencies that market using advertising, direct and digital marketing, sales promotion, public relations, content marketing, and social media. Jobs include work in account services, digital and offline media buying, research, creative, content marketing and social media.
119 South Street, BUS 212
Big Rapids MI 49307-2284
E-Mail: [email protected]